"Throughout my travels and conversations with customers and partners around the world, I have been thoroughly impressed with how many of them have read and been influenced by Paul\'s first book CRM at the Speed of Light, Wait until they get their hands on this well-crafted follow up. Paul\'s second book on the hot topic of CRM should become the standard for straight talk on what can be a complex subject. This guy really gets it and his readers will too!" -Bruce Culbert, Senior Vice President and CRM Global Practice Leader, KPMG Consulting "What Paul Greenberg does here in CRM at the Speed of Light is to help companies know where to turn for help as they decide what to do. He doesn\'t pull any punches (he even made us wince a few...

ISBN: 0-07-222416-9
Издательство: Osborne/McGrawHill
Дата выхода: сентябрь 2002