ISBN: 978-3-8383-8916-5
Издательство: Книга по требованию
Дата выхода: июль 2011

ISBN: 978-6-1317-1469-6
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Commission Junction is an online advertising company owned by ValueClick and operating in the affiliate marketing industry. The company is the largest affiliate network in North America, powering 62% of the top 500 web retailers affiliate marketing programs and operates worldwide. Along with being the world's largest Affiliate Network, Commission Junction also promotes their Search Marketing services and their media services. Their corporate headquarters is located in Santa Barbara, California, with other offices in Chicago, New York, San Francisco, Westborough and Westlake. Commission Junction has also offices in the UK, Germany, France, Sweden and Spain. The company has over 1,500 customers...

ISBN: 978-6-1338-7986-7
Издательство: Книга по требованию
Дата выхода: июль 2011

Tagging, Mashup, Podcast, Folksonomy oder RSS sind nur einige der im Web 2.0 Zeitalter entstandenen Begriffe. Gemeinsam ist ihnen, dass sie fur Funktionen stehen, die die Moglichkeiten der Internetnutzung verandern und erweitern. Starker als der Ausdruck Web 2.0 macht der Begriff Social Software die Entwicklung in diesem Bereich deutlich. Nicht mehr lediglich Entwickler und Redakteure fullen Inhalte auf Webseiten, sondern die Nutzer werden selbst aktiv. Hierdurch bieten sich Unternehmen neue Moglichkeiten fur Kundenansprache und Marketing. Dieses aus einer Diplomarbeit hervorgegangene Buch beschaftigt sich mit dem Einsatz von Social Software und Communities auf Unternehmenswebsites. Es werden die wichtigsten Web 2.0 Anwendungen...

ISBN: 978-3-6390-7973-9
Издательство: Книга по требованию
Дата выхода: июль 2011

The concept of using communites to foster sales of a product or service is nothing new - but new communication tools opened the door for better targeting and therefore higher efficiency in this form of marketing. The more emotions the product or service marketed causes, the more a community reacts to it. Holidays, or tourism in general, cause without a doubt a variety of emotions - which makes it predestinated for the usage of Community Marketing. This book describes the different forms, background and effects of Community Marketing in general and the usage for tourism marketing in specific. Данное издание не является оригинальным. Книга печатается по технологии...

ISBN: 978-3-6391-0589-6
Издательство: Книга по требованию
Дата выхода: июль 2011

In den letzten Jahren hat die "Retromania" Deutschland uberrollt. An vielen Werbeflachen prangen lobende Botschaften uber historische Erfolge von Unternehmen und ihren Marken. Doch welchen Sinn hat das History Marketing fur Unternehmen, die im Industrieguterbereich tatig sind? Vor allem dort wird ein hohes Mass an Innovation und Dynamik verlangt. Dieses Buch zeigt, dass die Historie eines Unternehmens die Basis seiner Identitat ist. Auch B2B-Unternehmen durfen den Einfluss der Tradition auf ihre Reputation nicht ignorieren. Es vermittelt nicht nur Grundlagen der identitatsorientierten Markenfuhrung, sondern zeigt auch Spannungsfelder und Erfolgsfaktoren auf, die beim Einsatz der Historie in Industrieguterunternehmen beachtet werden...

ISBN: 978-3-6392-9334-0
Издательство: Книга по требованию
Дата выхода: июль 2011

Der Communication Channel Planning Ansatz versucht, die technisch orientierte Mediaplanung und die ideell-inhaltliche Werbekonzeption einander naher zu bringen und als zusammengehorige Einheit zu betrachten. Mit einer gegenseitigen und zielgruppenspezifischen Abstimmung soll eine bessere Kommunikationsleistung erreicht werden. Ausschlaggebend ist hierbei, welche Kontaktmoglichkeiten als Summe aus Zielgruppenforschung, Mediennutzung und Marke die Kommunikationsziele erfu?llen. Wenn das daraus hervorgehende Channel-Planning im Prozess schon vor der Kreationsentwicklung angesiedelt wird, kann – so die Befu?rworter des Communication Channel Planning-Ansatzes – die Kreation bei der Schaffung der Kommunikationsinhalte mehr kreatives...

ISBN: 978-3-6391-0050-1
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Communication Arts Guild or CAG is an organisation dedicated to Indian Advertising Industry and encouraging budding artists. It serves as an example of the high quality of work done in Visual Communication today. Located in Mumbai, this is the only organisation which has the complete record of the growth of Indian Advertising[1] since Independence. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1339-2942-5
Издательство: Книга по требованию
Дата выхода: июль 2011

Indian Retail Industry is growing at a fast pace. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The analysis is based on customer...

ISBN: 978-3-8443-0583-8
Издательство: Книга по требованию
Дата выхода: июль 2011

Many organizations now a day's implement performance management system (PMS) formally and informally in the organization based on the traditional success factors as performance appraisals, performance indicators and balance score to manage their organization effectively and efficiently. This research compares the standard PMS to an informal PMS applied in a non government, nonprofit and public interest based organization. This is a cross sectional study having individuals, of a local development organization, as the unit of analysis for testing the established hypothesis that whether the PMS is implemented in the organization under investigation. The statistical techniques used to analyze the data were Means, standard deviation, and...

ISBN: 978-3-8433-6662-5
Издательство: Книга по требованию
Дата выхода: июль 2011

The purpose of this book is to establish the status of, and to comment on, current practice regarding the use of Competitive Intelligence (CI) in the UK financial services industry in general and in the banking industry in particular. It begins by examining the literature, finding a considerable degree of confusion regarding the use of the various terms for intelligence gathering and its processes, and identifying a substantial gap in the almost total absence of scholarly comment on the use of intelligence gathering in services industries in general and the banking industry in particular. The competitive environment in which UK banks operate is also examined, as well as the detailed literature on the theory and practice of the various...

ISBN: 978-3-8433-5348-9
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Compensation methods (Remuneration), Pricing models and business models used for the different types of internet marketing, including affiliate marketing, contextual advertising, search engine marketing (including vertical comparison shopping search engines and local search engines) and display advertising. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1338-8579-0
Издательство: Книга по требованию
Дата выхода: июль 2011

COMPETITIVE MARKETING focuses on the usage of elements of Marketing Mix in relation to achieving goals and objectives of marketing at different supply of product situation; be it ample, shortage, inflationary or recession period. Competitive Marketing allows both domestic and foreign enterprises compete favourably to the emancipation of individual business organization. It particularly teaches domestic enterprises various marketing strategies including organizational structures/strategies on the best form of managing competition. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-3-8433-7438-5
Издательство: Книга по требованию
Дата выхода: июль 2011

Complex Adaptive Systems Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-3-8383-1914-8
Издательство: Книга по требованию
Дата выхода: июль 2011

Il existe aujourd'hui un double interet a etudier les comportements de consommation vestimentaire des adolescents. D'une part, un interet managerial car ils constituent une veritable manne financiere de part leur forte activite de consommation. D'autre part, un interet academique etant donne le peu de travaux dans la litterature marketing internationale portant sur les adolescents. Le concept d'identite, dont la construction constitue une pierre angulaire a l'adolescence, permet d'enrichir l'apprehension des comportements de consommation vestimentaire. Ce travail doctoral souligne l'apport de la prise en compte des deux facettes de l'identite (personnelle et sociale) ainsi que de la notion de style vestimentaire lorsque l'on s'interesse...

ISBN: 978-6-1315-1574-3
Издательство: Книга по требованию
Дата выхода: июль 2011

Consumers are exposed to thousands of marketing messages every day. In such a cluttered environment, gaining consumers’ attention becomes increasingly difficult. Overwhelmed by a wealth of information, consumers process much of the visual input only preattentively. The focus of this book is on early visual attention. Specifically, a biologically plausible model of early visual attention is introduced from computational neuroscience. The model's algorithm analyzes the physical characteristics of objects in a visual scene to determine which items are most salient and therefore most likely to attract consumers' early attention. The utility of the model for marketing theory and practice is demonstrated in an online advertising context....

ISBN: 978-3-6391-8579-9
Издательство: Книга по требованию
Дата выхода: июль 2011

ISBN: 978-6-1315-4487-3
Издательство: Книга по требованию
Дата выхода: июль 2011

ISBN: 978-3-8383-3978-8
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Concrete Marketing is an independent marketing company based in New York, USA, founded by Bob Chiappardi and Walter O'Brien in 1984. is known mainly for its work with cutting edge rock and heavy metal, having amassed a client roster that features bands such as Metallica, Megadeth, Korn, Limp Bizkit, Marilyn Manson, Aerosmith, Pantera, Ozzy Osbourne, White Zombie and Alice in Chains, and has been involved with the soundtracks to several films including the Saw movies, Rockstar and Airheads. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1308-0896-9
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! The Condensed Milk Company of Ireland Limited was an Irish manufacturer of dairy products and, in its heyday, the largest of its kind in the United Kingdom. Its most famous product was Cleeve's Toffee, a popular confectionery which continued to be sold in Ireland until the 1980s. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1326-3456-6
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Conformity assessment, also known as compliance assessment, is any activity to determine, directly or indirectly, that a process, product, or service meets relevant standards and fulfills relevant requirements.Conformity assessment activities may include: 1.Testing. 2. Surveillance. 3. Inspection. 4. Auditing. 5. Certification. 6. Registration. 7. Accreditation. Additionally, the World Trade Organisation (WTO) governs conformity assessment through the Agreement on Mutual Recognition in Relation to Conformity Assessment (Signed July 4, 2000). Данное издание не является оригинальным. Книга печатается...

ISBN: 978-6-1311-8461-1
Издательство: Книга по требованию
Дата выхода: июль 2011

Ziel der Conjoint-Analyse ist, den Beitrag einzelner Merkmale von Produkten oder sonstigen Untersuchungsgegenstanden zum Gesamtnutzen dieser Gegenstande zu untersuchen. Die Conjoint-Analyse ist ein methodischer Ansatz um verschiedene Fragestellungen des Entscheidungsverhaltens innerhalb und ausserhalb des Marketings zu beantworten. Dazu zahlen beispielsweise Fragen der Produktgestaltung, der Preispolitik, Marktsegmentierung oder Marktszenarios. Der Autor Daniel Stieger gibt einfuhrend einen Uberblick uber die Praferenzmessung und erlautert die Unterschiede zwischen kompositionellen und dekompositionellen Verfahren. Im Weiteren werden unterschiedliche Methoden der Conjoint-Analyse vorgestellt. Dazu zahlen die traditionelle, die hybride...

ISBN: 978-3-6390-5040-0
Издательство: Книга по требованию
Дата выхода: июль 2011

Die Ergebnisse dieser Arbeit deuten auf eine Paradigmenwechsel, der zunehmend die Marktkrafte zu Gunsten des Konsumenten verschiebt. User-generated Content und Online-Kundenbewertungen gewinnen als glaubwurdige Informationsquelle an Bedeutung und spielen bei Kaufentscheidungen eine entscheidende Rolle. Am Fallbeispiel des Managements von Online-Hotelbewertungsplattformen eines osterreichischen Ferienhotels werden die Erfolgspotenziale von Consumer Empowerment 2.0 untersucht. Durch die Kombination von typische Web 2.0-Funktionen, wie das Bewertung von Angeboten, die Prasentation eigener Fotos und Videos, das Erstellen von Foreneintragen sowie die Funktionen einer Reisecommunity, ist die Hotelbewertungsplattform holidaycheck.de der idealen...

ISBN: 978-3-6390-0462-5
Издательство: Книга по требованию
Дата выхода: июль 2011

Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The prospective consumer is heavily dependent on the media and might remain intact if his attitude is negative towards the media selected. An advertising...

ISBN: 978-3-8383-7151-1
Издательство: Книга по требованию
Дата выхода: июль 2011

The U.S and its Allies military operations against Afghanistan in 2001 and against Iraq in 2003 gave raise to anti-American feeling in the Middle East and North Africa. Feelings of animosity (general, economic and military) the young people from the Middle East hold against a number of countries, namely, the U.S.A, Great Britain, Germany, China, Japan, India and Turkey have been examined in this book. Also, the book interestingly sheds the light on the level of ethnocentrism amongst young people of the Middle East. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-3-6392-8513-0
Издательство: Книга по требованию
Дата выхода: июль 2011