Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, is nicknamed, “The Tom Peters of Zimbabwe, Africa and the Middle East.” His students call him, “The Rumbler and the Caterpillar,” mainly for his passion, depth and incisive research in these areas. This book, BUYER Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-3-8383-6803-0
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! C.A. Walker Research Solutions, Inc. is a custom market research provider of quantitative and qualitative research services for both consumer and business markets. They conduct research nationally and internationally, and in various languages. It was founded in 1972 by Charles "Charlie" Walker with several partners. It went through several iterations of names before becoming C.A. Walker Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1340-2154-8
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
A call centre or call center is a centralised office used for the purpose of receiving and transmitting a large volume of requests by telephone. A call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outgoing calls for telemarketing, clientele, product services, and debt collection are also made. In addition to a call centre, collective handling of letters, faxes, live chat, and e-mails at one location is known as a contact centre. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1306-3323-3
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! Caltron 6 in 1 is a multicart published in 1992 for the Nintendo Entertainment System in North America, and the only game known to be released by Caltron, a Taiwan-based video game company. In Australia, it was published under the title Real Players Pack by Home Entertainment Suppliers (HES). This version is regarded by collectors as the rarest HES game; on the 22nd January an auction of eBay had 2 bids up to US $2850. Dynacom released the cartridge as Multi Acao 6-in-1 for the Brazilian market. 6–in–1, as its title suggests, consists of six different games of various genres. The games included, which are mostly clones of other popular video games of the era, are Cosmos Cop, Adam and Eve,...
ISBN: 978-6-1326-1812-2
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
The Camden Markets are a number of adjoining large markets in Camden Town near the Hampstead Road Lock of the Regent's Canal (which is usually called Camden Lock), often called collectively "Camden Market" or "Camden Lock". The stalls sell crafts, clothing, bric-a-brac, fast food, and other things. It is the fourth most popular visitor attraction in London, attracting approximately 100,000 people each weekend. A small local food market has operated in Inverness Street since the beginning of the twentieth century (this market lost stalls as local supermarkets opened; as of 2009[update] this market retains only three fruit and vegetable stalls, which do not open on Sundays, in addition to stalls like those in the other markets). In 1974 a...
ISBN: 978-6-1307-5624-6
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Campbell Mithun is an advertising and marketing firm, founded in 1933 by Ralph Campbell and Ray Mithun. It is now part of Interpublic Group of Communication Companies. The core business is consumer advertising through radio, TV, print, digital, mobile and out-of- home.The company is based in Minneapolis, Minnesota. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1338-7463-3
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Книга по требованию
Дата выхода: июль 2011
Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-3-8433-5822-4
Издательство:
Книга по требованию
Дата выхода: июль 2011
The present paper considers the concept of cashback as a trend in online marketing. This topic was chosen for the analysis and research due to its relevance and the current tendency for the development of online markets and the methods of promotion in these markets. The importance of Internet nowadays is growing essentially; proportionally grows the need in new market ways to attract customers’ attention and promote particular products/services. Cashback as a phenomenon in the online marketing is an important issue and it should be thoroughly researched and analyzed for the purpose of maximizing the potential achievements of the reward system. This paper considers the concept of cashback on an international level, analyzes sales...
ISBN: 978-3-6391-5290-6
Издательство:
Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! Castleberry's corporate logo.Castleberry's Food Company is an Augusta, Georgia-based canned food company which shipped products contaminated with botulinum toxin, resulting in a widespread recall , and the cessation of production at their food processing plant . Lists of the products subject to the recall are available at the U.S. Food and Drug Administration (FDA) website here and the USDA Food Safety and Inspection Service website here. Beginning in June 2007, eight people contracted botulism due to the consumption of "Hot Dog Chili Sauce" and other products manufactured Castleberry's Food Company contaminated with botulinum toxin. The United States' Centers for Disease Control and Prevention...
ISBN: 978-6-1318-3322-9
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Книга по требованию
Дата выхода: июль 2011
Durch Kundenfreundlichkeit sicher Richtung Zukunft steuern. Der Handelsmarkt und das Konsumverhalten der Bevolkerung ist einem standigem Wandel ausgesetzt. Es ist heute wichtiger denn je, individuell auf den Kunden einzugehen und seine Bedurfnisse umfassend zu befriedigen. Fur den Einzelhandel ist es von hoher Bedeutung diesen aktuellen Trend nicht zu verpassen. Ziel ist es, unter diesem Gesichtspunkt, Strategien zu entwickeln um Kaufkraft und Bindung der Konsumenten an das Handelsunternehmen zu steigern. Das Category Management bildet hier unter den Gesichtpunkten moderner Marketingerkenntnisse eine Strategie, die versucht diverse Produkte im Zusammenhang mit anderen Waren zu kombinieren. Die Gestaltung, Anordnung und die Auswahl der...
ISBN: 978-3-8364-7355-2
Издательство:
Книга по требованию
Дата выхода: июль 2011
Government of Ethiopia is undertaking different measures to appreciate level of exports and hence foreign currency earnings. To this end different measures are being undertaken. These measures are supposed to increase Ethiopia's foreign exchange earnings and improving the livelihoods of livestock producers and other actors engaged in the livestock related activities. But the sector is facing different challenges with varying intensity. The fundamental of them is poor commercial off-take all over the country and particularly in pastoral areas. This work has identified major determinants of cattle commercial off-take in pastoral areas of Hadiya zone and tried to characterize the cattle marketing system in the area making commodity chain...
ISBN: 978-3-6393-2787-8
Издательство:
Книга по требованию
Дата выхода: июль 2011
Nowadays many multinational corporations have come to realize that they are facing saturated markets while being at the verge of the maturity phase of their product's life cycle. Their growth strategy increasingly leads them to enter developing countries, or so called “Bottom of the Pyramid” markets. Simultaneously, these companies are increasingly challenged by a going number of consumers to commit to their social responsibility; questioning whether it is still appropriate to focus on creating shareholder value alone. This book investigates how bringing these two perspectives together from a brand strategy point of view can lead to a mutually beneficial win- win situation. Applying a "Cause Branding" approach can and will create...
ISBN: 978-3-8433-8964-8
Издательство:
Книга по требованию
Дата выхода: июль 2011
In einer materiell abgesicherten Gesellschaft gewinnen ethische Werte und Ideale zunehmend an Bedeutung. Damit einhergehend erwartet der Verbraucher auch von den Unternehmen, sich ihrer sozialen und okologischen Verantwortung bewusst zu sein und entsprechend zu handeln. Cause-Related Marketing ist ein geeignetes Instrument, diesen Anforderungen zu entsprechen. Das Unternehmen verpflichtet sich hierbei, den Absatz seines Produktes mit einer Spende fur einen wohltatigen Zweck zu verknupfen. Trotz der generellen Akzeptanz auf Verbraucherseite mangelt es in der Umsetzung bisher jedoch vielen Kampagnen an Glaubwurdigkeit. Das Buch zeigt sowohl konzeptionell als auch an Beispielen verschiedene Facetten dieses Instrumentes auf und verdeutlicht...
ISBN: 978-3-6391-5207-4
Издательство:
Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation. Данное издание не является оригинальным. Книга печатается по технологии...
ISBN: 978-6-1306-9122-6
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Книга по требованию
Дата выхода: июль 2011
Celebrities sind ein entscheidender strategischer Erfolgsfaktor fur den qualitativen und quantitativen Erfolg in der Kosmetik- und Beauty-Branche. Ob im Massenmarkt oder im Luxusmarkt, Kosmetikunternehmen schliessen Vertrage mit prominenten Personlichkeiten, welche ihr Gesicht und ihren Namen fur Werbezwecke verschiedener Produkte zur Verfugung stellen. Im heutigen Zeitalter herrscht eine signifikante Informationsuberflutung, sodass der Einsatz von Testimonials und Prominenten Schlusselreize erzeugt, um sich in der Werbung von Konkurrenten abzuheben. Natalia Dorozala zeigt, welche Celebrity-Konzeptideen und Celebrity-Werbemassnahmen fur den Kosmetikmarkt im Kaufermarkt warum erfolgreich sind und welches die relevanten Erfolgsfaktoren...
ISBN: 978-3-6390-2224-7
Издательство:
Книга по требованию
Дата выхода: июль 2011
This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The...
ISBN: 978-3-8443-0117-5
Издательство:
Книга по требованию
Дата выхода: июль 2011
Markenkommunikation mit prominenten Testimonials (= Celebrity-Testimonial Communication) hat Hochkonjunktur. Immer mehr Unternehmen setzen prominente Markenfursprecher ein, um die Markenbekanntheit der Produkte zu steigern und die Markenimages zu profilieren. Allerdings kann nicht jede Marke in gleichem Umfang von einem prominenten Testimonial profitieren und nicht jeder Marke gelingt es einen passenden Prominenten zu finden. Daher hat der Autor Florian Murrmann eine Kriterienheuristik, die als Entscheidungsgrundlage fur den Einsatz prominenter Testimonials in der Kommunikation herangezogen werden kann, sowie ein umfassendes und aus ganzheitlicher Perspektive konzipiertes Auswahlmodell fur Celebrity-Testimonials entwickelt. Grundlage...
ISBN: 978-3-6390-7601-1
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Книга по требованию
Дата выхода: июль 2011
Consumers purchasing decisions are based on many factors. The primary factor is the consumer's perception of value. Consumer's determine value by judging the perceived benefit of the product and then weighing that benefit against the price. Producers will be able to sell their products to consumers if their product is perceived to give the consumer the greatest value. In order to set a profit maximizing price and still have the consumers perceive value, the perceived benefit must be as high as possible. This research shows that by using a properly matched and positively viewed celebrity endorser in the advertisments for the products, consumers will perceive the product to be of higher quality and they will be willing to pay a higher...
ISBN: 978-3-8383-8143-5
Издательство:
Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! CHAID is a type of decision tree technique, based upon adjusted significance testing. The technique was developed in South Africa and was published in 1980 by Gordon V. Kass, who had completed a PhD thesis on this topic. CHAID can be used for prediction as well as classification, and for detection of interaction between variables. CHAID stands for CHi-squared Automatic Interaction Detector, based upon a formal extension of the US AID and THAID procedures of the 1960's and 70's, which in turn were extensions of earlier research, including that performed in the UK in the 1950's. In practice, CHAID is often used in the context of direct marketing to select groups of consumers and predict how their...
ISBN: 978-6-1318-3953-5
Издательство:
Книга по требованию
Дата выхода: июль 2011
Seed is a key element in improving Grain Production, Food Security & Rural Development. Sustainable availability of good quality seed and well functioning seed marketing system is vital development issue, without which attaining the required agricultural production and productivity is impossible and has direct impact on achieving Food Security and Rural Development. The formal seed supply is not well developed in many developing countries, including Ethiopia. In Africa in general and Ethiopia in particular the informal seed marketing system dominates (80-90%) the seed marketing; in which Farmers have played important role in producing, saving and exchanging seeds at local level for centuries. Therefore, integrated approach and grass-root...
ISBN: 978-3-6393-2507-2
Издательство:
Книга по требованию
Дата выхода: июль 2011
Brand management and branding are currently the "talk of the town". Corporations spend millions on planning and implementing brand activities. New research findings are published and many different concepts and theoretical studies have seen the light of day. Nevertheless, there seems to be consensus among all authors that, since the last decade, the marketing environment has changed in many and often dramatic ways. Due to the growing economic and strategic impact of brands on many companies as well as dramatic global changes, brand management is now facing serious challenges. If the companies want to master these challenges, their brand management requires a certain degree of adaptiveness and this constitutes the research subject of this...
ISBN: 978-3-6392-4763-3
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Книга по требованию
Дата выхода: июль 2011
The research was conducted in Laelay Mychew Woreda, in Centeral Zone of Tigray National Regional State, Ethiopia. In the study, challenges of agricultural input credit and loan repayment performance of member borrowers were considered. In order to carry out the stated objective of the research, two groups of borrowers were identified, the first one who had repaid their 2007/8 production year input credit on due time and the other one who did not. The data used in the analysis were drawn from four affiliated cooperatives of Haweltti Union. The technique of a two stage random sampling procedure was followed to select 4 affiliated cooperatives and 120 input credit member borrowers in the study area. Both primary and secondary data were...
ISBN: 978-3-6393-0902-7
Издательство:
Книга по требованию
Дата выхода: июль 2011
