Welt im Wandel: Das Umfeld von Unternehmens verandert sich standig, ist dynamisch und wird immer komplexer. Wandel wird zu einer Konstante, zu einer standigen Erscheinung, die sich in immer schnelleren Bahnen vollzieht und Unternehmen immer wieder vor neue Herausforderungen stellt. Offenheit gegenuber Veranderungen kann daher als zentraler Erfolgsfaktor fur die Uberlebensfahigkeit von Unternehmen in der heutigen Welt angesehen werden. Die Aufgabe, den Unternehmenswandel zu planen, zu organisieren und letztendlich zu realisieren, obliegt dem Change-Management. Dabei spielt die Kommunikation von Veranderungen eine besondere Rolle ? sowohl intern als auch extern. Diese Fallstudie stellt ein Beispiel fur die Umsetzung von...
ISBN: 978-3-6390-4368-6
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Книга по требованию
Дата выхода: июль 2011
Die meisten deutschen regionalen Tages- und Wochenzeitungen verfugen inzwischen uber ein Angebot im Internet. Dabei stellt sich fur die Zeitungsverlage die Frage nach der Darstellung und Anordnung von Informationen sowie ihrer grundsatzlichen Prasentation im Online-Markt. Ziel dieses Buches ist es, anhand einer exemplarischen Untersuchung der Web-Angebote der Hannoverschen Allgemeinen Zeitung und der Stuttgarter Zeitung Problemfelder und Chancen von Online-Zeitungen aufzuzeigen. Dies geschieht mit Hilfe einer heuristischen Evaluation einerseits und der Durchfuhrung und Auswertung von Benutzertests andererseits. Es stehen vor allem nutzergerechte Gestaltung, Informationsbereitstellung und Informationsaufbereitung als Bewertungskriterien...
ISBN: 978-3-6390-0017-7
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Книга по требованию
Дата выхода: июль 2011
This thesis was written in response to the enormous growth of fashion blogs particularly in the last five years. Blogs cover a variety of fashion topics and are based on the belief that a demonstration of the whole fashion creating process from the primary idea to commercialisation is advantageous for all participants: the artist, the audience and the art itself (Knight, 2006). Fashion blogs are explored in-depth to identify measurements for audience engagement. The purpose of this thesis is to identify the main characteristics of successful and engaging fashion blogs, to check their usability in practice, and to determine useful metrics to define customer engagement. Finally, we aim to exploit the implications for practitioners based on...
ISBN: 978-3-8383-7347-8
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
A charity shop, thrift shop, thrift store, hospice shop (U.S., Canada), resale shop (when not meaning consignment shop (U.S.)), op shop (Australia/N.Z.) (from "opportunity shop"), or second-hand shop (Malaysia) is a retail establishment operated by a charitable organization for the purpose of fundraising.Charity shops are a type of social enterprise. They usually sell mainly second-hand goods donated by members of the public, and are often staffed by volunteers. Because the items for sale were obtained for free, and business costs are low, the items can be sold at very low prices. After costs are paid, all remaining income from the sales is used in accord with the organization's stated charitable purpose. Costs include purchase and/or...
ISBN: 978-6-1307-6155-4
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! Charles Saatchi (born 9 June 1943) is the co-founder with his brother Maurice of the global advertising agency Saatchi Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1338-8858-6
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! Charles Atlas, born Angelo Siciliano (October 30, 1892, Acri, Italy – December 23, 1972, Long Beach, New York), was the developer of a bodybuilding method and its associated exercise program that was best known for a landmark advertising campaign featuring Atlas's name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1339-4314-8
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! Chief Marketing Officer is a corporate title referring to an executive responsible for various marketing in an organization. Most often the position reports to the chief executive officer. The Chief Marketing Officer is usually present in the C-suite with the other CXOs. This title is relatively new and the distinction between a CMO and a Vice President of Marketing is still relatively unclear. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1327-3142-5
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising network. The company serves over 2 billion ads per month across more than 34,000 websites[1]. The company was co-founded in 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data mining engineers. The name Chitika means "in a snap" in the South Indian language of Telugu. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1339-3137-4
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! Chryss Goulandris, Lady O'Reilly (born 27 June 1950), also known as Christina or Chryssanthie, is one of the richest women associated with Ireland. Holder of USA and Greek citizenship, she owns a major horse breeding operation located in Ireland, France and other countries. Chairperson of the Irish National Stud for over a decade, she is also the wife of media and industrial magnate Tony O'Reilly and is heavily involved with Ireland Funds. She was a director of luxury goods maker Waterford Wedgwood for many years. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после...
ISBN: 978-6-1325-4771-2
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Le ciblage (en marketing) est une politique consistant a choisir des populations et produits sur lesquels concentrer l'effort de l'entreprise. Le processus de choix et d'action Dans la pratique, le ciblage est un processus comportant plusieurs etapes : • evaluer l'attrait relatif de : • chaque segment de population ou existe une demande potentielle, • chaque type de produits et services pouvant etre offerts a ces segments • choisir ceux sur lesquels l'entreprise concentrera ses efforts (cible), en coherence avec ses objectifs, ses competences et ses ressources. • monter les operations necessaires pour...
ISBN: 978-6-1338-0966-6
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Le ciblage comportemental est une technique de publicite qui consiste a personnaliser les contenus promotionnels, en fonction du comportement des internautes et de l'identification de leurs centres d'interet. Le logiciel AdWords de Google en est l'un des exemples les plus connus. Mais on peut aussi citer "Beacon", le systeme de ciblage comportemental de Facebook, qui a de son cote defraye la chronique en annoncant la commercialisation du profil de ses membres a des annonceurs. Данное издание не является оригинальным. Книга печатается по технологии...
ISBN: 978-6-1338-0999-4
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! A cilice was originally a garment or undergarment made of coarse cloth or animal hair (a hairshirt) used in some religious traditions to induce some degree of discomfort or pain as a sign of repentance and atonement. In more modern religious circles, the word has come to simply mean any device worn for the same purposes. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1318-0146-4
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Книга по требованию
Дата выхода: июль 2011
Dieses Buch behandelt die Erstellung eines Marketing-Konzeptes anhand des systematischen Marktforschungsprozesses. Ausgangslage ist die Suche nach effizienten Marketing-Massnahmen zur positiven Innenstadtentwicklung (City-Marketing). Um dafur ein Konzept zu erstellen, mussen die relevanten Faktoren in den Marktforschungsprozess miteinfliessen. Diese sind beim City-Marketing die Stadt selbst, wie auch deren Einzelhandler und die damit zusammenhangenden Ladenoffnungszeiten, die als eigenstandige Themengebiete behandelt werden. Um eine Ubertragung in die Praxis zu vereinfachen, wird die Fallstudie der Stadt Worms herangezogen. Dabei werden Schritt fur Schritt erst die einzelnen Marktforschungsphasen beschrieben und dann auf den konkreten...
ISBN: 978-3-6392-0574-9
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Книга по требованию
Дата выхода: июль 2011
Examples how a provider of telephone services is able to identify customers who run a dialler or how a company is able to identify who mainly answers inbound calls illustrate a new approach to cluster analysis. It has been assumed that the empirical distribution function is appropriate for classifying behaviour of telephone subscribers. Therefore its suitability and possible alternatives are studied. Since no standard function for computing the dissimilarity matrices were available, a function has been designed in the programming language C that neither limits the size of the target data nor the length of the dissimilarity matrix. The clustering methods from Kaufmann and Rousseeuw are used which accepts a dissimilarity matrix as input....
ISBN: 978-3-8364-8703-0
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! Clover Stornetta Inc. is a dairy company located in Sonoma County, California, which is located near the coast in Northern California. Clover Stornetta Inc. actually did not start out as Clover Stornetta, but was formed from two separate companies which later joined together. These two companies were the Petaluma Cooperative Creamery which distributed Clover Brand dairy products and Stornetta's Dairy Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1326-3384-2
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Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! CMC Markets is a UK based financial derivatives dealer. The company offers online trading in spread betting, Contract for difference and Foreign Exchange across world markets. While large part of its activity is in the UK, Europe and Australia, it has presence internationally. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1338-9322-1
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Книга по требованию
Дата выхода: июль 2011
Co-branding, generally referred to as the pairing of two brands in a marketing context, plays an important role when it comes to brand building and activation. Natalia Dorozala and Antonia Kohlbrenner show the importance of partner selection in the context of co-branding and explain that partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. Also, they demonstrate that the co-branding aim and the corresponding partner lead to various types of relationships, which in this work, are anthropomorphized to connect the world of marketing and branding to real life. Finally, the authors illustrate that fashion and design brands have...
ISBN: 978-3-6390-7274-7
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Книга по требованию
Дата выхода: июль 2011
Die Unternehmer stehen bei der Vermarktung Ihrer Leistungen vor vielfaltigen Herausforderungen. Ein wachsendes internationales Angebot homogener Produkte, verkurzte Produktlebenszyklen sowie die wachsende Bedeutung von Handelsmarken sind Marktentwicklungen, welche zurzeit in vielen Branchen zu einem zunehmenden Wettbewerb fuhren. Heute ist Markenpolitik ein sehr wichtiger Bestandteil eines entwickelten und erfolgreichen Marketingmix. Die Markenpolitik muss sich aufgrund der begrenzten Informationsaufnahme und Verarbeitungskapazitat der Konsumenten zunehmend auf neue und kreativere Markenstrategien konzentrieren. Hier rucken z.B. Entscheidungen uber strategische Kooperationen mit Dritten immer mehr in den Mittelpunkt der Markenfuhrung, um...
ISBN: 978-3-6393-0488-6
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Книга по требованию
Дата выхода: июль 2011
Companies that are market-oriented are superior in terms of ability to adapt to a constantly changing market. On this basis, the author tests what happens when companies implement market orientation on an inter-organizational level - labeled co-market orientation. Co-market orientation strongly increases companies' ability to handle problems that arise in the network, hence (1) free riders, such as willingness to participate in the joint marketing of a destination, (2) unsolved tasks such as cleaning up and maintenance of public areas, and (3) unsynchronized activities, such as the absence of coordinated opening hours. The book maps the mechanisms that motivate companies to participate in a co-market orientation. The empirical analysis...
ISBN: 978-3-6392-0731-6
Издательство:
Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person. Within the United Kingdom, the Privacy and Electronic Communications (EC Directive) Regulations 2003 make it unlawful to transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber. In the Republic of Ireland, the "National Directory Database" is an index...
ISBN: 978-6-1342-5712-1
Издательство:
Книга по требованию
Дата выхода: июль 2011
The Book tells about the marketing strategies adopted by them. The way they coordinate their marketing activities, maintain a Customer Relationship management program and tend to achieve a high class goal. It also shows the way they are beating their competitors and implementing the marketing concept. What Colgat is achieving from international marketing and how it is able to enter an international market. The report also explains the marketing mix strategies adopted. It further explains how Colgate Co. has managed consumer and business markets. How different factors like buying decision, information sources, psychological factors, social groups and situational factors affect Colgate in a consumer market. It also gives a snap shot of how...
ISBN: 978-3-6393-0863-1
Издательство:
Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! Collective bargaining is a process between employers and employees to reach an agreement regarding the rights and duties of people at work. Collective bargaining aims to reach a collective agreement which usually sets out issues such as employees pay, working hours, training, health and safety, and rights to participate in workplace or company affairs. During the bargaining process, employees are typically represented by a trade union. The union may negotiate with a single employer (who is typically representing a company's shareholders) or may negotiate with a federation of businesses, depending on the country, to reach an industry wide agreement. A collective agreement functions as a labor...
ISBN: 978-6-1318-9719-1
Издательство:
Книга по требованию
Дата выхода: июль 2011
Frederic P. Miller, Agnes F. Vandome, John McBrewster
High Quality Content by WIKIPEDIA articles! Commercial Fishing in Alaska Has been going on for hundreds of years. The Alaska Natives have been harvesting salmon, and many other types of fish since the early 1600's. Russians came to Alaska to harvest there abundance of sealife, as well as Japanese and other Asian Cultures. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.
ISBN: 978-6-1308-5399-0
Издательство:
Книга по требованию
Дата выхода: июль 2011
