Obwohl Mischformen aus redaktionellen Artikeln und Werbung in fast jeder Zeitschrift zu finden sind, wurde ihnen bislang kaum wissenschaftliche Aufmerksamkeit zuteil. Handelt es sich bei einer redaktionellen Produktvorstellung, die auf PR-Material basiert, um einen journalistischen Beitrag oder um Werbung? Werbungtreibende, Agenturen und Redaktionen vertretenden oft den Standpunkt, Mischformen sind redaktionelle Produkte, die vom Leser gewunscht und als Informationsquelle genutzt werden. Doch wie nimmt der Rezipient wirklich wahr? Wird er moglicherweise durch Mischformen getauscht, weil er eine neutrale und objektive Information erwartet? Woraus leiten Leser ihre Erwartungen an ein Medium ab? Durch eine Analyse von vier Frauenmagazinen...

ISBN: 978-3-6390-3669-5
Издательство: Книга по требованию
Дата выхода: июль 2011

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Tahitian Noni International (TNI), a subsidiary of Morinda Holdings, Inc., is a multi-level marketing company that markets products made from the noni plant. Founded in 1996 and based in Provo, Utah, TNI employs approximately 1,500 employees worldwide. They claim total yearly sales in the range of $500 million yet do not publish any of the earnings publicly. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1347-1955-1
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed at (Kothler 2001). For example, if a Company sells new diet programs for men with heart desease problems (target market) the communication will be aimed at the spouse (target audience) which take care of the nutrition plan of her husband. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target...

ISBN: 978-6-1341-3449-1
Издательство: Книга по требованию
Дата выхода: июль 2011

Terrestrial Trunked Radio (TETRA), a complex communication system is mainly used by public safety organisations. As the TETRA technology is included in a category of industrial goods called complex products and systems (CoPS), this communication system is the candidate CoPS example. In all business contexts, complex information technologies bring productivity gains for the organisation only when the target group uses the system in the way it is supposed to be used. There are determining factors that motivate an end user to accept/use a technology. The underlying study investigates the factors influencing the acceptance of the TETRA technology on the end-user level. The theoretical model is based on Davis Technology Acceptance Model...

ISBN: 978-3-6390-7367-6
Издательство: Книга по требованию
Дата выхода: июль 2011

Wer an Becks denkt, sieht ein grunes Segelschiff. Wer an Milka denkt, sieht eine lila Kuh. Marken brauchen Bilder, Assoziationen und Emotionen um sich aus der Masse hervorheben zu konnen. Corporate Events bieten fur Unternehmen, Institutionen und Verbande die beste Moglichkeit sich und ihre Marke ins richtige Licht zu rucken. Aber wie die Corporate Identity in der Gestaltung ausdrucken? Wie einen Spannungsbogen aufbauen, damit sich die Teilnehmer optimal unterhalten fuhlen? Welche Moglichkeiten stehen zur Verfugung um ein rundes Event zu schaffen, an das sich die Teilnehmer immer wieder erinnern werden? Hier bietet die Veranstaltungstechnik immer mehr faszinierende Moglichkeiten, die bislang nur auf Mega-Events genutzt werden. Doch vor...

ISBN: 978-3-6390-2018-2
Издательство: Книга по требованию
Дата выхода: июль 2011

ISBN: 978-3-8383-2166-0
Издательство: Книга по требованию
Дата выхода: июль 2011

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The teddy bear is a stuffed toy bear. They are usually stuffed with soft cotton and have smooth and soft fur. It is an enduring form of a stuffed animal across the United States, often serving the purpose of entertaining children. It is quite common for American children to have one among their possessions. In recent times, some teddy bears have become collector's items. Now, teddy bears come in various styles and people can dress them up in many different styles and articles of clothing. Teddy bears are also among the most popular gifts for children and significant others on Valentine's Day, birthdays, and...

ISBN: 978-6-1317-3890-6
Издательство: Книга по требованию
Дата выхода: июль 2011

Against the background of an ongoing economic recession accompanied by an increase in international business competition and proceeding globalisation, the young fashion business faces a challenging economic situation. Moreover, the consolidation of a buyer's market calls for adjustment processes on the strategic as well as the tactical level of marketing management. As business success is highly dependent on customer satisfaction and retention,understanding young customers' core needs and further factors that influence their consumer behaviour becomes essential. The present book makes a contribution to the understanding of adolescents' purchase decisions in fashion. It combines expert knowledge from areas of research such as juvenile...

ISBN: 978-3-6393-0315-5
Издательство: Книга по требованию
Дата выхода: июль 2011

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Telemarketing fraud is fraudulent selling conducted over the phone. It most often targets the poor and elderly. Common types include: Advance fee fraud (typically claiming that the victim will receive a lottery prize, government grant or loan, etc); Pyramid schemes and other misrepresented investments or business opportunities; Overpayment fraud (where the victim is overpaid for a classified advertising or online auction purchase, with a counterfeit check or money order, and asked to wire back some of the excess); Creation of false Third-party verification recordings attributed to customers of other telephone...

ISBN: 978-6-1342-6159-3
Издательство: Книга по требованию
Дата выхода: июль 2011

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many. Many believe that in the 1950s, DialAmerica Marketing, Inc became the first company completely...

ISBN: 978-6-1342-6147-0
Издательство: Книга по требованию
Дата выхода: июль 2011

Die vorliegende explorative Studie beschaftigt sich mit der psychologischen Wirkungsweise von Teleshopping und dessen Potential fur zukunftige Nutzungsformen wie Online-, Mobile TV- und Handy TV-Verkauf. Neben der Positionierung dieser besonderen medialen Verkaufsform sollen im Kern Erkenntnisse fur die konzeptionelle und inhaltliche Weiterentwicklung der Sonderform Infomercial, beispielsweise als fiktionaler Kurzfilm (Storymercial), gewonnen werden. Damit soll der Zusammenhang von individualisierter Massenkommunikation, Mensch und Verkauf naher beleuchtet werden. Bei der nichtreprasentativen Befragung mittels eines eigens erstellten Leitfadens wurden ExpertInnen aus der Praxis hinsichtlich einer Trendanalyse befragt, da...

ISBN: 978-3-6391-0845-3
Издательство: Книга по требованию
Дата выхода: июль 2011

The retailing and the television industry seem to have more similarities than one might think. People choose for example their products in a supermarket out of big varied assortments, but people also select their TV programme to watch from a varied offer of programmes. Due to technological developments, cable operators will increase the number of channels to viewers, resulting in the fact that the offer of TV programmes increases. Based on research within the retailing industry it is argued that this increase will harm the satisfaction levels of viewers with the programme they finally choose to watch, because of choice overload, confusion and a negative feeling of missing other nice programmes. This book investigates through an...

ISBN: 978-3-6393-1150-1
Издательство: Книга по требованию
Дата выхода: июль 2011

In dieser Arbeit werden nach einer Analyse des Anforderungsprofils an Teppichfasern, die Starken und Schwachen von TENCEL® in diesem Einsatzgebiet herausgearbeitet. In einer Marktanalyse wird die Situation des Teppichmarktes untersucht, die Potentiale der Absatzmarkte analysiert und mogliche zukunftige Geschaftspartner identifiziert. Aus diesen Analysen wird das Profil der neuen TENCEL® Teppichfaser abgeleitet. Zur Markteinfuhrung wird eine Nischenstrategie empfohlen bei welcher die Starken von TENCEL® am meisten geschatzt werden und gleichzeitig die technischen Schwachen von TENCEL® kaum ins Gewicht fallen. In einer Marketingstudie konnte diese Strategie bestatigt und weitere tiefe Einblicke in den Teppichmarkt und das...

ISBN: 978-3-6391-2438-5
Издательство: Книга по требованию
Дата выхода: июль 2011

This book investigates the effects of terrorism on tourism markets, examining the various factors that have limited the growth of the industry in those destinations affected. The relationship between terrorist activity and the tourism industry and the resulting issues of negative image formation is discussed in depth. The primary research focuses on several important areas that have received limited academic attention. Firstly, the book examines the decision-making process of tourists in an attempt to understand attitudes of tourists towards destinations affected by terrorist activity. Secondly, primary research is carried out to understand how the media influences consumer perceptions of destinations affected by terrorism. The book will...

ISBN: 978-3-8433-5530-8
Издательство: Книга по требованию
Дата выхода: июль 2011

Permanent sucht man in der Marketingkommunikation nach neuen Moglichkeiten fur gezielte und nachhaltige Kommunikation. Dieses Buch setzt sich mit dem „Kommunikations-Werkzeug“ Meinungsbildner auseinander. Sie stellen alte Hute in neuen Gewandern dar: Sie waren ein Relikt aus alten Zeiten und sind nun DAS Mittel zur Umsetzung der Individualkommunikation im Bereich Marketing. Grundlegende Themen wie der Marketingprozess und die Kommunikationswirkung werden genauso thematisiert wie die Werbewirkung und deren Kontrolle. Die Frage nach der Messbarkeit der Wirkung eines Opinion Leaders war dafur die Ausgangssituation. Das Hauptaugenmerk liegt auf dem Leitfaden fur den Einsatz von Meinungsbildnern: Hier sind konkrete Empfehlungen und...

ISBN: 978-3-6391-0316-8
Издательство: Книга по требованию
Дата выхода: июль 2011

Von Prominenten lebt nicht nur ein Grossteil der Medien, sondern auch eine ganze Reihe an Werbekampagnen. Werbung mit prominenten Personlichkeiten, dass als ein Instrument der Markenkommunikation anzusehen ist, gewinnt zunehmend an Bedeutung, obwohl das Risiko um einiges hoher ist im Vergleich zu der reinen Produktwerbung. Jedoch sind die Chancen auch grosser wenn man den Prominenten erfolgreich in die Markenkommunikation integriert hat. Wurden in den 1990 er Jahren lediglich drei bis sechs Prozent der Werbespots mit Prominenten gedreht, so setzten ab 2001 bereits zwolf Prozent und 2004 dreizehn Prozent der Werbekampagnen auf ein prominentes Testimonial. Man kann sagen, dass aktuell ungefahr jeder zehnte deutsche Werbespot mit...

ISBN: 978-3-6390-2714-3
Издательство: Книга по требованию
Дата выхода: июль 2011

Werbung mit Testimonials a Prominente, die fA 1/4 r die Markenkommunikation eintreten a hat sich in den vergangenen Jahrzehnten zu einem beliebten Kommunikationswerkzeug entwickelt. In Zeiten der InformationsA 1/4 berflutung sehen viele Unternehmen diese Form der Werbung als AbgrenzungsmA¶glichkeit zur Konkurrenz. Auch Kinder werden schon frA 1/4 h nach der Geburt mit Medien und Werbung konfrontiert. Jedoch nehmen sie im Gegensatz zu Erwachsenen Werbung anders wahr. Doch wie reagieren sie darauf? Welche Faktoren beeinflussen ihre Kaufentscheidung? Erkennen Kinder Testimonials wieder? Ist diese Form der Werbung in der Zielgruppe Kinder sinnvoll? Die Autorin Johanna BA¤uning gibt einfA 1/4 hrend einen A berblick A 1/4 ber das...

ISBN: 978-3-8364-1664-1
Издательство: Книга по требованию
Дата выхода: июль 2011

Is it possible to test the impact of commercial likeability on short-term brand equity and recall, and therefore test commercials pre-launch on their effectiveness? Prior research shows that it is hard to measure brand equity and recall by observing the commercial likeability, as outcomes differ significantly. A model to test commercials pre- launch is, however, still desirable as even minor refinements can have a definite impact on a campaigns effectiveness. Following traditional and tested methods, this study develops a model to pre- test commercials before being launched on television. This study further emphasizes that companies should make use of different commercial likeability. As annoying, neutral and appealing commercials all...

ISBN: 978-3-8433-9177-1
Издательство: Книга по требованию
Дата выхода: июль 2011

The Adoption of PDA in Bangkok, Metropolitan Area, Thailand Nowadays, our lives have to cope with the new technologies and innovative products in many ways when we are traveling, working, learning, or even sleeping. Many new products are launched in the market in order to serve people's needs and change their way of living rapidly . However, people do not easily adopt all new products or services which are suitable for their necessities in a short time. Therefore, the researcher wants to understand the perception of people about the innovative product such as personal digital assistant (PDA) Данное издание не является оригинальным. Книга печатается по технологии...

ISBN: 978-3-8433-5245-1
Издательство: Книга по требованию
Дата выхода: июль 2011

Mobile phones have become one of the most popular technological innovations with a penetration rate in Europe higher than 100%. Consumers can now conduct their banking transactions via mobile phones. However, although mobile banking services are widely available, research suggests that young consumers in Germany may not adopt these services. Thus, there is a need to better understand the acceptance of mobile banking from their perspective. Based on the technology acceptance model (TAM) and innovation diffusion theory (IDT), this dissertation develops and tests an integrated model for predicting consumers' intention to adopt mobile banking. Data was collected from 155 consumers aged between 18 and 35 in Germany. In general, males, people...

ISBN: 978-3-6393-1884-5
Издательство: Книга по требованию
Дата выхода: июль 2011

THE ADVENT OF GLOBALISATION THAT HAS LED TO THE LIBERALISATION OF TRADE AND THE OPENNING OF LOCAL BOUNDARIES HAVE TIGHTENED THE RATE OF COMPETITION IN BUSINESS.THIS COMPETITION HAS TO BE GUIDED BY SOME STANDARDS AND NORMS IN ORDER TO IMPROVE ON ITS FAIRNESS AND TRANSPARENCY. THESE COMPANIES ESPECIALLY MULTINATIONALS ARE OBLIGED TO CONTRIBUTE IN THE SUSTAINABLE DEVELOPMENT OF THEIR SORROUNDING COMMUNITIES IN ORDER TO IMPROVE ON THEIR LEGITIMACY. THIS ENDEAVOUR IS CALLED CORPORATE SOCIAL RESPONSIBILITY (CSR). COMPANES IN THE DEVELOPING COMMUNITIES ARE STILL LOOKING AT CSR TO BE AN AFFAIR OF BIG COMPANIES BECAUSE OF INSUFFICIENT FUNDS, TECHNOLOGICAL ADVANCEMENT, LEGISLATIVE FRAMEWORK ETC. THIS WORK PROVIDES POSSIBLE SOLUTIONS TO THESE...

ISBN: 978-3-8443-0071-0
Издательство: Книга по требованию
Дата выхода: июль 2011

ISBN: 978-3-8383-4736-3
Издательство: Книга по требованию
Дата выхода: июль 2011

The success of international student recruitment efforts in Canada is partially reflective of global student mobility trends, as over the past twenty years, the size of the international student market has grown markedly, and is predicted to triple in the next fifteen years. This study asserts that the presence of so many international students in Canada has been driven largely by neoliberal forces and by market demands, and much less by the desire to diversify post-secondary education, or what is referred to in this study as internationalization. Globalization has often meant the commodification of higher education. This study examines the extent to which this has occurred in one Canadian institution. This study has not found...

ISBN: 978-3-6390-3159-1
Издательство: Книга по требованию
Дата выхода: июль 2011

The COO concept has been excessively studied, but research still not provides much generalizable knowledge. Most studies tested people obtrusively about their COO cue usage, which led to an overestimated COO effect in consumers brand evaluation processes. Few studies investigated by unobtrusively asking individuals about their COO cue usage and report about COO cue's non-importance for consumers. Based on research that showed that consumers process COO information automatically rather than in a controlled manner, this work's approach was to step out of common COO research methods, as with previous techniques results have clear limitations to be valid predictors of consumers' actual behavior. The adoption of a 2 method - 3 step approach,...

ISBN: 978-3-6392-7292-5
Издательство: Книга по требованию
Дата выхода: июль 2011

ISBN: 978-3-8383-8885-4
Издательство: Книга по требованию
Дата выхода: июль 2011