This is a thesis for a MFA degree of Fashion Merchandising in Academy of Art University, San Francisco, CA. I am always thinking that besides the mall there are few places to shop after 7pm in San Francisco. I want to create an integrated shopping place which combines trendy apparel and an entertainment environment that addresses open-late hours and the contemporary consumers’ shopping habits. This business plan targets urban couture professionals and young Misses. The profitability comes from apparel merchandise and wine bar. There is a separated sales plan of wine bar. The wine bar is a comfortable sitting area filled with selected California wines. So when customers have finished selecting from their latest fashions, or wait for...

ISBN: 978-3-6392-3325-4
Издательство: Книга по требованию
Дата выхода: июль 2011

As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to marketing stimuli also becomes more compelling. This is because their success is inextricably linked to how satisfied consumers are in relation to their offerings. This can be very challenging considering the diversity which exists among consumers in relation to many factors such as age, gender and income. Thus, generalisation in consumer behaviour without due reference to the contextual factors identified among each consumer segment will provide a limited understanding of their decision making. Hence, this book explores the salient beliefs, central motivation, and attitudes of low-income...

ISBN: 978-3-8383-4992-3
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Lowe Roche is a creative marketing and advertising design agency located in Toronto, Ontario. Advertising is ubiquitous. From the moment your radio alarm clock goes off in the morning to your late night television session, you will have been exposed to thousands of ads. Whether they were purely audio or purely visual, they will hold a spot in your unconscious mind. Ads will try to persuade you to drink a specific beer, choose a certain dishwasher or drive a certain car. They are so common we often dismiss them and rarely question where they come from. Who is responsible for these creations? Advertising Agencies. Hired by companies who want a public presence, agencies such as Lowe Roche get paid...

ISBN: 978-6-1338-7913-3
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1339-7777-8
Издательство: Книга по требованию
Дата выхода: июль 2011

Products in fast moving consumer goods categories come as different variants such as pack-sizes, pack-types, flavours, forms, formulae, etc. These variants are functionally highly differentiated from each other, often each based on a specific attribute. This research study empirically examined whether these functional differences affect customer loyalty for the variants of products. A number of market performance measures were used to assess the impact of market shares size on levels of loyalty. This book is useful tool for understanding a robust method of examining patterns of loyalty in consumer markets. The findings here have conceptual and practical significance, giving insights into a so far largely unknown aspect of consumer...

ISBN: 978-3-8383-4646-5
Издательство: Книга по требованию
Дата выхода: июль 2011

ISBN: 978-3-8383-7824-4
Издательство: Книга по требованию
Дата выхода: июль 2011

Loyalty in service industry, remained elusive for many researchers, especially in Indian context. This book is a maiden attempt in India to unravel the factors behind the service loyalty framework through an empirical analysis in a globally competitive industry, namely, retail banking sector. The reason behind the choice is that this industry is a major infrastructural component of an economy, potentially making the findings applicable to other developing economies. This book attempted to develop a ‘Service Loyalty Relationship Model' for the banking sector, which may well result in information of value to all global banks as banking at present is more of globally integrated one. This book is an improvement over the previous works in...

ISBN: 978-3-6393-1613-1
Издательство: Книга по требованию
Дата выхода: июль 2011

the current study will explore luxury brand websites in Chinese and English language in terms of website characteristics, standardization versus adaptation, product category, country of origin, cultural viewpoints and authenticity. The overall contribution of this research is to forward and apply theoretical perspectives to luxury online branding strategy and tactics. The research will be the first content analysis study in luxury online branding in China market as well. The integrated authenticity model and luxury brands authenticity index will contribute greatly in luxury branding research. Finally, the findings will be utilized by both industry and new media professionals as a practical outline for effective online branding in the...

ISBN: 978-3-8383-5287-9
Издательство: Книга по требованию
Дата выхода: июль 2011

Vor dem Hintergrund einer sich standig andernden Konsumfunktion und den unterschiedlichen Einstellungen sowie der hoheren Kaufkraft der Nachfrager kommt es heutzutage in allen Bereichen des Lebens zu einer Art „Demokratisierung des Luxus“, also einer Offnung des Luxussegments fur breitere Kauferschichten. Aus diesem Grund kommt dem Luxusmarkt und der Fuhrung von Marken im gehobenen Segment ein besonderes Interesse zu. Aber auch der heutigen „Geiz-ist-Geil“-Gesellschaft wird verstarkt Aufmerksamkeit geschenkt mit der Folge der Polarisierung von Produktmarkten und dem zunehmenden Verlust der Produktmitte. In Zeiten der Globalisierung macht diese Entwicklung auch vor der Dienstleistungsbranche der Hotellerie keinen Halt. Die...

ISBN: 978-3-8364-8047-5
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Madison Communications Pvt. Ltd. is a 22 - year - old diversified communication group, with 20 units across 10 specialized functions in Advertising, Media, Outdoor, PR, Rural, Retail, Entertainment, BTL, Mobile, Events and Sports; employing over 800 communication professionals across 9 cities in India, Sri Lanka and Thailand. It is one of India's largest advertising companies with billings of over Rs. 25 Billion. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1338-8996-5
Издательство: Книга по требованию
Дата выхода: июль 2011

Das Hervorheben der bestehenden kulturellen, sozialen und okologischen Vielfalt in und um Luneburg, die Verbesserung der Zuganglichkeit von Informationen und der Wunsch, den zustandigen Institutionen ein Forum fur Ihre Offentlichkeitsarbeit zu geben - dies waren die idealistischen Anspruche, mit denen das Magazin Salzgehalt konzipiert wurde. In einem Praxisbericht beschreibt die Autorin Yvonne Berndt, die das Projekt nicht nur konzipierte, sondern auch so weit wie moglich realisierte, inwieweit sich die dafur entwickelten Ideen in die Realitat umsetzen liessen. Wissenschaftlich unterlegt mit den idealtypischen Charakteristika der artverwandten Alternativmedien der 1970er und 1980er Jahre lasst uns die Autorin dabei beeindruckend...

ISBN: 978-3-6390-2622-1
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Man Laws (Men of the Square Table) are a series of beer commercials for Miller Lite, inspired by the supposed unwritten codes by which men live. In the commercials, the panel discusses a given issue until it decides upon a "Man Law". The "Men of the Square Table" are a parody of King Arthur's Knights of the Round Table. The "Square Table" they congregate around is located in what appears to be a secret, Dr. Strangelove-esque room with glass (probably soundproof) walls. The advertising campaign was a response to negative feedback about prior sexist advertising. Данное издание не является оригинальным. Книга печатается по технологии...

ISBN: 978-6-1338-8969-9
Издательство: Книга по требованию
Дата выхода: июль 2011

Although perceived as not influenced by the current recessive economy, the luxury brand sector was hit severely by the economic downfall. Dropping sales figures, changing consumer mentality, price downs up to 70%; are all creating the need for luxury brand managers to sustain and improve brand equity. But how do luxury brand managers maintain their extremely high brand value levels during a recessive economic climate? Proven to be of great influence on brand equity in the luxury brand sector, brand imagery could be the answer. Brand imagery has always been a an important source of brand value on the luxury brand market where everything revolves around brands and image. Managing Luxury Brands explores the influential relation between...

ISBN: 978-3-6392-1341-6
Издательство: Книга по требованию
Дата выхода: июль 2011

This book examined the effects of satisfaction and organizational reputation on customers' communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media, and the mediation role of identification with company in such effects. The results demonstrate that the more customers perceive the relationship they have with the company to be satisfactory, the more likely they are to communicate positively to others about it. In addition, the more customers perceive the reputation of the company to be satisfactory, not only are they more likely to communicate positively to others about the company, but also they are more likely to pay attention to mass communication channels such as television, newspaper,...

ISBN: 978-3-8383-3775-3
Издательство: Книга по требованию
Дата выхода: июль 2011

Nach Unternehmen des Konsumguterbereiches wollen auch touristische Zielgebiete die Kraft der Marke fur sich nutzen. Doch Destinationen lassen sich nicht problemlos mit Autos oder Bekleidung gleichsetzen. Sie weisen als Wettbewerbseinheit Besonderheiten auf, welche die Anwendung der klassischen Markentheorie zu einer Herausforderung fur das Markenmanagement werden lassen. Ende 2000 zwang die Neustrukturierung der Tourismusbranche in Sachsen den Tourismusverband Sachsisches Elbland e.V. zu einer starkeren Herausstellung der Region mittels der Schaffung einer Marke. Die Autorin Steffi Kluge analysiert das Management der Destinationsmarke Faszination Sachsisches Elbland nach zwei Jahren Umsetzung. Es wird untersucht, ob eine...

ISBN: 978-3-6390-4233-7
Издательство: Книга по требованию
Дата выхода: июль 2011

Manner sind gefahrdet! Wie gefahrdet sie tatsachlich sind, wurde am Anfang dieser Arbeit intensiv beleuchtet und analysiert. Manner verschwenden wertvolle Lebensjahre durch ihr Verhalten – rund 750.000 Lebensjahre gehen dadurch in Deutschland verloren, jedes Jahr. Sie verhalten sich sorgloser ihrem eigenen Korper gegenuber, gehen schlechter mit ihm um als Frauen und ihr Risikoverhalten ist erheblich ungunstiger ausgepragt als bei Frauen. Manner sterben fruher, weil sie durch traditionelle und uber Generationen gelernte Verhaltensweisen von der Gesellschaft dazu verleitet werden, bestimmte Verhaltensweisen als typisch mannlich beizubehalten. Die Kosten fur die Volkswirtschaft sind extrem. Manner sind viel haufiger suizidgefahrdet,...

ISBN: 978-3-6392-3459-6
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Mannatech, Incorporated, is a multinational firm engaged in multi-level marketing, research, development, and distribution of "glyconutrients", the company's name for blends of sugars. Mannatech was founded in November 1993 by Samuel L. Caster and is headquartered in Coppell, Texas. It operates in the United States, Canada, Australia, the United Kingdom, Japan, New Zealand, Republic of Korea, Taiwan, Denmark, Germany, South Africa, Singapore, Sweden, Norway, Austria, and the Netherlands. The company's stock is traded on the NASDAQ exchange. Mannatech employs over 550 people and sells its products through approximately 570,000 independent sales associates. In 2006, Forbes magazine named...

ISBN: 978-6-1340-9747-5
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Marcel Bleustein, ne le 21 aout 1906 a Enghien-les-Bains et mort le 11 avril 1996 a Paris, fut un publicitaire francais connu notamment pour avoir cree le groupe Publicis. Il repose au cimetiere parisien de Bagneux (4eme Division), aupres de son epouse Sophie Vaillant (1916-1999), petite-fille du communard Edouard Vaillant, dont il eut trois enfants, Marie-Francoise, decedee dans un accident de voiture en 1968 (elle repose dans la meme sepulture), Elisabeth Badinter (epouse de Robert Badinter), et Michele. Autodidacte, fils d'Abraham Bleustein, un negociant juif en meubles a Enghien-les-Bains, il suivit d'abord, des l'age de quatorze ans, les pas de son pere en tant que simple vendeur de...

ISBN: 978-6-1341-6514-3
Издательство: Книга по требованию
Дата выхода: июль 2011

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Le marche de l'art est le marche sur lequel s'echangent les oeuvres d'art. Le marche de l'art a longtemps ete un marche eclate en quelques poles en raison du faible nombre d'acheteurs potentiels. Avec la diffusion de la richesse il s'est progressivement democratise. Cependant il est tres divise en fonction des produits et des styles. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1329-1024-0
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Marian Salzman is an American advertising and public relations executive. She is currently president of Euro RSCG Worldwide PR North America and a member of the holding company, Euro RSCG Worldwide’s Executive Committee, with brand reputation oversight for the company and key executives globally. She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1338-8431-1
Издательство: Книга по требованию
Дата выхода: июль 2011

Maritime tourism is unquestionably the rising star in tourism industry. It has been one of the strongest growing segments in the last few years and the annually increasing number of new cruise liners launched impressively underlines this development. Nadine Forster, author of this book, uses the opportunity to show how companies can benefit from this development by implementing new products in maritime tourism. While doing so, she concentrates on an outstanding project that breaks completely new grounds: The organisation of a sailing expedition from the city of St. Petersburg along the inner waterways of Russia to Lake Ladoga, Europe's largest fresh water lake. Apart from the processes and dynamics of the actual implementation of the...

ISBN: 978-3-6392-0798-9
Издательство: Книга по требованию
Дата выхода: июль 2011

Silk - The Queen of Textiles, spells luxury, elegance, class and comfort. Silk is one of the strangest and the most beautiful fibres known to man. The qualities of natural sheen, affinity for dyes, vibrancy of colours, high absorbability, lightness in weight, resilience and excellent drape have combined to make silk irresistible in its appeal across the world for a number of centuries. Banarasi Silk Products are an integral part of the Indian sartorial landscape. The book studies the industry starting from the historical perspective to the problems and probable solutions that may bring back the glory of the industry. But, this requires initiatives by the government, the association and the entrepreneurs. A sound public private...

ISBN: 978-3-6392-5842-4
Издательство: Книга по требованию
Дата выхода: июль 2011

This book investigates a special field: marketing activity of retailers. Why is this area special? Because retailing constitutes the chain through which goods flow from producers to consumers. Principally, retailers are service providers, however a great part of their activity is based on products. I am studying how these businesses draw people inside the stores, what their most important communication channels are. I am analysing the process of communication, and exploring the tools that make customers take certain goods off the shelf. Product display has a vital function in retailing - this greatly interesting field is examined in details. Different retailers have to use different communication tools. I am investigating the factors...

ISBN: 978-3-8364-7500-6
Издательство: Книга по требованию
Дата выхода: июль 2011

"Ich bin ein Gott" so sieht sich Philip Rosedale, der Grunder der neuen Welt Second Life, zumindest von einem kreativen Standpunkt aus. Aufgrund der Tatsache, dass diese neue Welt seit Anfang 2006 eine Boomphase erlebt, die immer mehr Unternehmen zur Partizipation bewegt, setzt die Autorin Judith Will in dieser Arbeit daran an ein virtuelles Unternehmen fur die mittelstandische Brauerei Hubner Brau, Steinfeld zu entwerfen. Dem voran geht die Betrachtung der marketingkonzeptionellen Moglichkeiten sowohl im klassischen Sinne als auch mit Bezug zu den neuen Moglichkeiten, die sich aus der vermehrten Internetnutzung ergeben. Durch die eingehende Vorstellung und Analyse der virtuellen Welten im Allgemeinen wird die Rentabilitat fur den...

ISBN: 978-3-8364-9649-0
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which has seen wide use. The four Ps concept is explained in most marketing textbooks and classes. Elements of the marketing mix are often referred to as 'the four Ps': Product - A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry Данное издание не...

ISBN: 978-6-1307-6863-8
Издательство: Книга по требованию
Дата выхода: июль 2011