New Edition Market Leader reflects the fast-changing world of business with updated material from authentic sources. The Practice File includes vocabulary exercises, language review, and writing tasks
ISBN: 978-0-582-85464-2
Издательство:
Pearson
Дата выхода: июль 2011
Market Leader New Edition reflects the fast-changing world of business with thoroughly updated material from authentic business sources such as the Financial Times. The new edition retains the dynamic and effective approach that has made this course so successful in business English classes worldwide.
ISBN: 978-1-4058-1338-9
Издательство:
Феникс
Дата выхода: октябрь 2011
The Market Leader Practice File is the perfect way to extend the Market Leader course. It has extra grammar practice and a complete syllabus of business writing. The Market Leader Practice File Cassettes support the Practice File and contain extensive pronunciation work.
ISBN: 978-1-4058-1341-9
Издательство:
Феникс
Дата выхода: июль 2011
Taking a market orientation approach, "Market-Driven Management" challenges the `functional` role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
Market Leader Essential Business Grammar and Usage is designed for use with elementary to intermediate students of business English. It is an ideal supplement to the Market Leader series and can be used with other business English courses or as a reference for independent study.
ISBN: 978-1-4082-2001-6
Издательство:
Pearson
Дата выхода: июль 2011
The new edition of Market Leader features all the successful features of this popular series together with fresh, up-to-date material. Students learn from stimulating authentic materials such as the world-renowned Financial Times. Engaging Case Study tasks provide an opportunity to practice business communication skills in realistic business scenarios. A wide range of components and specialist titles allows teachers to tailor their lessons to the individual.
ISBN: 978-1-4058-8135-7
Издательство:
Pearson
Дата выхода: июль 2011
Marketing is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing.
ISBN: 978-1-4082-2007-8
Издательство:
Pearson
Дата выхода: ноябрь 2011
Business is changing faster now than ever. Market Leader Elementary is part of a distinctive multi-level business English course which reflects this global change. Drawing on the extensive media assets of the Financial Times and other sources, it offers a highly authoritative and flexible range of materials for business English learners worldwide. Essential business content and skills Critical business issues of our time: topics include work and leisure, travel and the Web; Thorough treatment of basic structures and vocabulary; Case studies in each Course Book unit for real practice of key business skills. Choice and flexibility Wide range of components to support teachers, and offer choice and flexibility: Practice File, Test File,...
ISBN: 0-582-77327-X
Издательство:
Longman
Дата выхода: март 2006
New Edition Market Leader reflects the fast-changing world of business with updated material from authentic sources. The Practice File includes vocabulary exercises, language review, and writing tasks
ISBN: 978-1-4058-1323-5
Издательство:
Феникс
Дата выхода: октябрь 2011
