A thorough overview of topics is given in the business review*Provides a Text Bank and Resource Bank of photocopiable communication activities for classroom.
ISBN: 978-0-582-77332-5
Издательство:
Longman
Дата выхода: июль 2011
Market Leader brings today`s business issues straight into your classroom. Created with the Financial Times newspaper, Market Leader has Case Studies that really work, authentic articles from the FT and lots of additional components. Now with new editions and a new Advanced level, Market Leader is more in tune with today`s business world than ever.
ISBN: 978-1-4058-8137-1
Издательство:
Pearson
Дата выхода: июль 2011
Market Leader Intermediate New Edition retains the dynamic and effective approach to business English that has made the course so successful in classes worldwide. With its new listening content and thoroughly updated material from authentic business sources such as the Financial Times, it reflects the fast-changing world of business.
ISBN: 978-1-4058-8136-4
Издательство:
Pearson
Дата выхода: июль 2011
Powerful marketing campaigns are based on original thinking and creative planning. This book concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book should help keep you three steps ahead of the competition. Suitable for anyone working in or studying marketing, the text covers the key areas of sales, advertising, PR and branding; concentrates on the dynamic, imaginative side of marketing; and contains activities and exercises.
Market Leader New Edition reflects the fast-changing world of business with thoroughly updated material from authentic sources such as the Financial Times. The new edition retains the dynamic and effective approach that has made this course so successful in business English classes worldwide. The Market Leader New Edition Teacher`s Resource` Book provides: Updated - Detailed teacher`s notes All New - Text Bank of extra reading texts. The new Upper Intermediate level also has a new video featuring five films that relate to the language, skills and issues explored in the new course book. It is supported by a separate Video Resource Book. Market Leader delivers a complete teaching solution for the business English classroom - the Test...
ISBN: 978-1-4058-4346-1
Издательство:
Longman Group UK Limited
Дата выхода: июль 2011
Creates a hypothetical company and analyses both domestic and international marketing strategies that it would typically employ in the business climate.
ISBN: 978-0-7641-3932-1
Издательство:
Barron`s Educational Series, ins
Дата выхода: июль 2011
Market Leader New Edition reflects the fast-changing world of business with thoroughly updated material from authentic sources such as the Financial Times. The new edition retains the dynamic and effective approach that has made this course so successful in business English classes worldwide.
ISBN: 978-1-4058-4342-3
Издательство:
Longman Group UK Limited
Дата выхода: сентябрь 2011
Challenge your students with "Case Studies" that range from planning a project to choosing the best supplier . Practise the skills needed to carry out real business tasks such as taking part in meetings. Listening texts are based on interviews with real business people. New Self-Study CD-ROMs include a wide range of activities including interactive case studies and video.
ISBN: 978-1-4058-8133-3
Издательство:
Pearson
Дата выхода: июль 2011
"Market Leader: Upper Intermediate Business English Course Book" retains the dynamic and effective approach to business English that has made the course so successful in classes worldwide. With its new listening content and thoroughly updated material from authentic business sources such as the Financial Times, it reflects the fast-changing world of business.
ISBN: 978-1-4058-8140-1
Издательство:
Pearson
Дата выхода: июль 2011
This series uses authoritative authentic sources to explore topical business issues and builds the professional standard of language needed to communicate in the modern world of business. The course features: - Stimulating authentic materials from authoritative sources such as the Financial Times - Case Study tasks - these give students an opportunity to practice both language and business skills in a realistic context. - A wide range of components and specialist titles.
ISBN: 978-0-582-83820-8
Издательство:
Pearson
Дата выхода: май 2011
From the world`s most informed business a new language course for tomorrow`s business leaders. Pre-lntermediate New Edition Market Leader is part of a distinctive, five-level business English course. Drawing on the extensive media assets of the Financial Times and other sources, the course offers a highly authoritative and flexible range of materials for business English learners worldwide. Essential business content and skills. Critical business issues of our time: topics include selling online, marketing and new business. Case studies in each Course Book unit for real practice key business skills Choice and Flexibility. The wide range of components support teachers and offer choice and flexibility. The Test File provides 5...
ISBN: 978-1-4058-1305-1
Издательство:
Феникс
Дата выхода: август 2011
New Edition Market Leader reflects the fast-changing world of business with updated material from authentic sources. The Practice File includes vocabulary exercises, language review, and writing tasks.
ISBN: 978-1-4058-1304-4
Издательство:
Феникс
Дата выхода: июль 2011
Market Leader New Edition reflects the fast-changing world of business with thoroughly updated material from authentic business sources such as the Financial Times. The new edition retains the dynamic and effective approach that has made this course so successful in business English classes worldwide.
ISBN: 978-1-4058-1338-9
Издательство:
Феникс
Дата выхода: октябрь 2011
The Market Leader Practice File is the perfect way to extend the Market Leader course. It has extra grammar practice and a complete syllabus of business writing. The Market Leader Practice File Cassettes support the Practice File and contain extensive pronunciation work.
ISBN: 978-1-4058-1341-9
Издательство:
Феникс
Дата выхода: июль 2011
Taking a market orientation approach, "Market-Driven Management" challenges the `functional` role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
New Edition Market Leader reflects the fast-changing world of business with updated material from authentic sources. The Practice File includes vocabulary exercises, language review, and writing tasks
ISBN: 978-0-582-85464-2
Издательство:
Pearson
Дата выхода: июль 2011
Business is changing faster now than ever. Market Leader Elementary is part of a distinctive multi-level business English course which reflects this global change. Drawing on the extensive media assets of the Financial Times and other sources, it offers a highly authoritative and flexible range of materials for business English learners worldwide. Essential business content and skills Critical business issues of our time: topics include work and leisure, travel and the Web; Thorough treatment of basic structures and vocabulary; Case studies in each Course Book unit for real practice of key business skills. Choice and flexibility Wide range of components to support teachers, and offer choice and flexibility: Practice File, Test File,...
ISBN: 0-582-77327-X
Издательство:
Longman
Дата выхода: март 2006
Market Leader Essential Business Grammar and Usage is designed for use with elementary to intermediate students of business English. It is an ideal supplement to the Market Leader series and can be used with other business English courses or as a reference for independent study.
ISBN: 978-1-4082-2001-6
Издательство:
Pearson
Дата выхода: июль 2011
The new edition of Market Leader features all the successful features of this popular series together with fresh, up-to-date material. Students learn from stimulating authentic materials such as the world-renowned Financial Times. Engaging Case Study tasks provide an opportunity to practice business communication skills in realistic business scenarios. A wide range of components and specialist titles allows teachers to tailor their lessons to the individual.
ISBN: 978-1-4058-8135-7
Издательство:
Pearson
Дата выхода: июль 2011
Marketing is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing.
ISBN: 978-1-4082-2007-8
Издательство:
Pearson
Дата выхода: ноябрь 2011
