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Meatball Sundae: New Marketing

Код 1514979

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Аннотация к книге "Meatball Sundae: New Marketing"

What is a meatball sundae? It`s something messy, disgusting and ineffective, the result of combining two perfectly good things that don`t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted...

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Издательство: АСТ/Астрель
Дата выхода: июль 2011
ISBN: 978-0-7499-2948-0

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