High Quality Content by WIKIPEDIA articles! House Of Flora is a British fashion label and design house founded by its head designer Flora McLean. McLean’s unique range of hats, jewellery, clothes and accessories are exhibited twice yearly in the famous London and Paris Fashion Shows. As well as the design house producing commercial collections for stores worldwide, McLean also designs haute couture hats for world renowned design houses and designers such as Givenchy, Katherine Hamnet, Bruce Oldfield and Matthew Williamson, and her work has featured on fashion runways throughout the world. Flora McLean also works closely with designers and stylists on commissions and consultancy to develop new concepts and specialist innovative pieces...

ISBN: 978-6-1325-5785-8
Издательство: Книга по требованию
Дата выхода: июль 2011

Brand managers are challenged everday to keep up with the consumers' needs. This is especially true for such a demanding clientele as the luxury brand customers. This book examines the characteristics and marketing principles regarding the management of luxury brands. Since the sector of luxury goods ranges from cars, to food and furniture, the book focuses on the textile sector of the luxury market. The goal is to outline special characteristics and dynamics in the fashion industry and to develop practical implications for the strategic management of luxury fashion brands. Current changes in society, socio- and psycho-economic approaches as well as special features of the luxury textile industry provide a basis for the developed...

ISBN: 978-3-6392-5851-6
Издательство: Книга по требованию
Дата выхода: июль 2011

As an attempt to provide rich and deep insights into managerial procedures, as well as critical success factors that should be considered in successfully selecting a beneficial foreign country for foreign direct investments, five empirical comparative in-depth case studies were purposefully selected from among sixteen potential Western Australian firms which established business operations abroad. The empirical findings show that a thorough consultative and international experience-based strategic decision process should be considered to attain effective foreign country selection decisions. Also, the results reveal that the decision process cannot separately lead to the selection of a beneficial foreign country choice in the absence of...

ISBN: 978-3-6391-9201-8
Издательство: Книга по требованию
Дата выхода: июль 2011

IT outsourcing world is rapidly changing. My idea is how to offer dynamic and innovative solutions while thinking beyond your domestic boundaries especially in German ICT market. So far India has been quiet successful to maintain its position as IT outsourcing leader in world market. It would be interesting to see how Indian companies would penetrate to European market in coming years. I have demonstrated an example on how a company may capture the targeted market by following an unique marketing plan. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-3-6392-6587-3
Издательство: Книга по требованию
Дата выхода: июль 2011

Advertising is considered an effective communication channel which has a powerful effect on people's buying behavior, perception and attitude towards specific goods or services. Advertising experts follow different criteria and techniques to make advertising messages effective. One of these techniques is deciding on the commercial appeal. Humor appeal is one of the famous techniques that advertisers follow to grasp people's attention. Previous studies showed that humor has a positive effect on memory and perception. This study examines TV humor commercials vs. non humor ones aired during Ramadan and the two weeks prior to Ramadan on Egyptian local 'Channel One'. The study aims to compare commercial agenda during Ramadan vs. non Ramadan...

ISBN: 978-3-8383-5127-8
Издательство: Книга по требованию
Дата выхода: июль 2011

Die Werbelandschaft ist gepragt durch die sich standig andernden Kommunikationsbedingungen. Angesichts der grossen Produktvielfalt und Auswahlmoglichkeiten, sowie der damit einhergehenden Informationsuberflutung, fallt es dem Konsumenten zunehmend schwerer sich fur ein Produkt zu entscheiden. Nur wer mit einer uberzeugenden Marketingstrategie die Aufmerksamkeit des Kaufers auf sein Produkt lenkt, kann den Absatz nachhaltig sichern. Humor hat die beeindruckende Eigenschaft selbst austauschbare Produkte aufmerksamkeitsstark zu bewerben. Betrachtet man den internationalen Einsatz des Kommunikationswerkzeuges Humor stellt man eindeutige Unterschiede fest. Die im Grunde kulturubergreifende Eigenschaft des Humors lasst sich in diesem Kontext...

ISBN: 978-3-6392-5785-4
Издательство: Книга по требованию
Дата выхода: июль 2011

Seit einigen Jahren zeichnet sich beim Kaufverhalten ein gewisser neuer "Trend" ab. Es gibt nicht mehr nur konsistentes Kaufverhalten, das von den Forschern einschatzbar ist, sondern immer mehr Menschen, die sich in bestimmten Situationen besonders preissensitiv verhalten, in anderen wiederum besonders preiselastisch, kurzum: "Mit dem Porsche zum Aldi." Dieser Konsument wird als hybrider Konsument bezeichnet und sein Verhalten gilt als unberechenbar. Dadurch wird es fur den Handel immer schwieriger, den Konsumenten einschatzen zu konnen und somit gezielt anzusprechen. Ein hybrides Konsummuster verlangt nach neuen Segmentierungskriterien und die Markenpositionierung wird erschwert. Diese Arbeit soll einen Teil dazu beitragen, den hybriden...

ISBN: 978-3-6391-5221-0
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! Un hypermarche est un commerce de detail libre-service de grande taille vendant a la fois des produits alimentaires et non alimentaires. Il se caracterise par une structure de cout optimisee par rapport a d'autres formes de commerces de taille plus reduite (supermarches, superettes, epiceries...). Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1336-1045-3
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome". The song used in the ad is a re-writing of a traditional camping song known as I Love the Mountains or I Love the Flowers, sung to the tune of Hoagy Carmichael's 1938 "Heart Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

ISBN: 978-6-1339-5856-2
Издательство: Книга по требованию
Дата выхода: июль 2011

Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like CRM, ERP and Intranet are considered important for creating competitive advantage. Despite their rapid deployment rates, only a few studies mainly from the information technology (IT) and engineering literature have been devoted in uncovering the factors that influence the diffusion of new information technologies and their proper use within an organization. Similarly, empirical studies regarding the impact of ICT diffusion and their proper use in organizations seem limited. The Internet as a business tool can be attributed to its current size and prospected growth, as well as its attractive demographics. The Internet's potential to provide an...

ISBN: 978-3-8383-6621-0
Издательство: Книга по требованию
Дата выхода: июль 2011

Werbung umgibt uns standig und uberall: sei es bei der (un-)bewussten Nutzung von Medieninhalten oder bei einem einfachen Spaziergang durch die Stadt. Werbung ist allgegenwartig und will uns auditiv, visuell oder gar audiovisuell immer etwas sagen. Durch schriftliche Kundmachungen, verbale Ausrufe und/oder (un-)bewegte Bilder vermittelt sie verschiedene Botschaften und erreicht unterschiedliche Zielgruppen. Doch was sagen diese Botschaften aus und welche Wirkungen haben sie auf die Rezipienten? Handelt es sich bloss um Produkt- und Preisinformationen oder liefert Werbung auch sozial und gesellschaftlich relevante Auskunfte? Die Autorin Natascha Georgantas zeigt, dass Werbung nicht ausschliesslich dem Wirtschaftssystem angehort, sondern...

ISBN: 978-3-6391-7492-2
Издательство: Книга по требованию
Дата выхода: июль 2011

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! I'm going to Disney World! and I'm going to Disneyland! are advertising slogans used in a series of television commercials by The Walt Disney Company that began airing in 1987. Used to promote the company's theme park resorts in Florida and California, the commercials most often are broadcast following the Super Bowl and typically feature an NFL player shouting the phrase while celebrating the team's victory immediately after the championship game.[2] These commercials have also promoted champions from other sports, and winners of non-sport competitions such as David Cook from American Idol. Данное издание не является...

ISBN: 978-6-1338-7534-0
Издательство: Книга по требованию
Дата выхода: июль 2011

Vor dem Hintergrund steigenden Konkurrenzdrucks auf gesattigten Markten mit homogenen Gutern besteht die zentrale Aufgabe einer jeden Unternehmensfuhrung, ihre Produkte oder Dienstleistungen im Verdrangungswettbewerb pragnant zu positionieren. Um die Position im Wettbewerbsumfeld prazise bestimmen und daraus Handlungsempfehlungen ableiten zu konnen, bedarf es eines wissenschaftlich korrekten und doch praxisnahen Positionierungsmodells. Lassen sich Imagefaktoren identifizieren, die positiv auf den eigenen und negativ auf den Erfolg der Konkurrenz wirken? Die Autoren geben einfuhrend einen Uberblick zum Image als sozial geteiltes Wissen. Uberlegungen zur Marktdiffusion werden in diesem Zusammenhang mit aktuellen wirtschaftspsychologischen...

ISBN: 978-3-8364-2619-0
Издательство: Книга по требованию
Дата выхода: июль 2011

“Image” und “Unternehmensfuhrung” – zwei Begriffe, die bislang getrennt voneinander betrachtet werden: „Image“ gilt nach wie vor als Domane des Marketing und der Unternehmenskommunikation, die „Unternehmensfuhrung“ als jene des General Management. In diesem Buch werden beide Begriffe erstmals miteinander verknupft und einer optimalen Symbiose zugefuhrt. Image wird dabei als die Substanz vorgestellt, die durch ihre zahlreichen Funktionen in der Lage ist, die Unternehmensfuhrung bei ihren Aufgaben ideal zu unterstutzen. Das zu definierende Soll-Image dient dabei vorwiegend als Orientierungsstern und wirkt somit nach innen und nach aussen. Es ermoglicht Positionierung und Differenzierung in den Markten. Orientierung am...

ISBN: 978-3-6391-2090-5
Издательство: Книга по требованию
Дата выхода: июль 2011

Das Image eines Unternehmens und seiner Marken stellt ein bedeutendes Erfolgskriterium im Wettbewerb und somit eine wichtige Zielgrosse in der Markenfuhrung dar. Der Autor untersucht das Nutzungspotenzial von Corporate Blogs fur die Bildung von Marken- und Unternehmensimages. Hierfur werden die theoretischen Konzepte der Imagebildung mit den Konzepten des Weblogs verknupft. Die gegenwartige Bedeutung von Corporate Blogs in der Marktkommunikation wird anhand des Nutzungsverhaltens der potenziellen Adressaten in Deutschland und den USA untersucht. Unter Berucksichtigung der Untersuchungsergebnisse und der erorterten Konzepte werden Handlungsempfehlungen fur das Kommunikationsmanagement abgeleitet. Dieses Buch wendet sich an Entscheider und...

ISBN: 978-3-6391-5111-4
Издательство: Книга по требованию
Дата выхода: июль 2011

Its brand and image have always been a core interest of a market-oriented company. It is important to define and maintain a company’s competitive advantages in order to achieve superior results. It has become more and more difficult for companies to position their brands and to defend this positioning on the long run. A company must decide on the effective use of its resources to build up a strong brand. The brand name definitely is the core of a brand and shall create brand consciousness and brand loyalty. This applies especially for service companies where brands symbolise quality and continuity. Service quality must be considered as the basis of the competitive ability of a firm; core competencies have to be pointed out and the...

ISBN: 978-3-6391-0116-4
Издательство: Книга по требованию
Дата выхода: июль 2011

"A brand is the consumer's idea of a product", soll die Werber-Ikone David Ogilvy bereits 1953 gesagt haben. Inspiriert von dieser Aussage untersucht Annette Wolfstein in "Image sells" die Variablen des Markenbegriffs, die den Konsumenten bei dessen Kaufentscheidung (un-)bewusst leiten. Hierbei analysiert die Autorin systematisch den Definitionswandel der Marke und deren gesellschaftliche Bedeutung, die gemeinhin als gelaufig erscheint, allerdings aus vielen, oft wenig berucksichtigten Facetten besteht. Zu diesem Zweck verwendet sie einen interdisziplinaren verbraucherbezogenen Ansatz, der Theorien aus den Kultur-, Medien-, Kommunikations- und Rechtswissenschaften unter besonderer Beachtung psychologischer Aspekte einbezieht....

ISBN: 978-3-6390-4602-1
Издательство: Книга по требованию
Дата выхода: июль 2011

Migration, and the connected issue of feminization of the migration flows, is a phenomenon of ever increasing importance. Consumer research has dealt with consumer acculturation, as well as gender, but rarely with both, ignoring such development. Based on qualitative data on Romanian female immigrants to Italy and their food consumption practices, the author argues that these women make use of the symbolic resources originated in the marketplace in order to re-negotiate their ascribed traditional gender identity, and to negotiate their dominated position in the Italian society. In this way, the research adds a new dimension to the postassimilationist stream of research of consumer acculturation, arguing that even low-status and low...

ISBN: 978-3-8383-6885-6
Издательство: Книга по требованию
Дата выхода: июль 2011

Digitalization is changing the media landscape by blurring the lines between existing media. Interactive, Digital TV (IDTV) is an outcome of this convergence by merging traditional broadcasting and digital technology. Although IDTV imposes severe threats for advertising professionals in terms of ad skipping, it also offers many new advertising opportunities. This book gives an overview of different advertising effectiveness studies in which the impact of new IDTV advertising formats such as the dedicated advertising location, on screen banners, advergames,... are investigated. The impact of several moderating and mediating variables are investigated more closely. Данное издание не является...

ISBN: 978-3-8383-2575-0
Издательство: Книга по требованию
Дата выхода: июль 2011

? Before liberalization, more attention was given to public sector capital formation. Share of public sector investment before liberalization was very high unlike in the post liberalization period. Thus, liberalization has a significant impact in investment of Ethiopian cotton textile industry and the impact is noted exhibiting increasing trend after liberalization. Because of the facts discussed so far, it can be concluded that the impact of liberalization on employment, motivation and productivity is significantly high resulting in economic development in the industry. Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд...

ISBN: 978-3-6392-7113-3
Издательство: Книга по требованию
Дата выхода: июль 2011

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to Mwanza branch Tanzania. The specific objectives were:- 1) To study the contribution of advertising on the growth of TTCL brand equity 2) To find out by ranking the position of the organization's brand equity in the Tanzanian market 3) To find out the advertising effort made by company 4) To identify the strength and the weakness of the organization in advertising as a strategic tool for the growth of brand equity. The research design was a case study.The data were collected by using interviewing and mail questionnaire. The findings shows that, majority of the respondents acknowledged on advantage of...

ISBN: 978-3-8433-5923-8
Издательство: Книга по требованию
Дата выхода: июль 2011

This book describes a four-year research project stepping-up from assessing the cross-cultural/cross-sectional applicability of the SERVQUAL metric, to analyzing the relationships between service quality, customer satisfaction and customer loyalty and, finally, to establishing the impact of culture on these interactions. The idea that Culture and Nation (ethnicity) are only loosely related, previously used to establish culturally defined segments in international services markets, was extended to apply in home markets. The study produced valuable evidence on the applicability of culture for segmenting domestic markets, even in the most, nationally and religiously, homogeneous societies. A new research agenda, for the impact of culture on...

ISBN: 978-3-6391-1757-8
Издательство: Книга по требованию
Дата выхода: июль 2011

This study investigates factors that determine farmers participation in tobacco contract farming schemes and the benefits that farmers obtain from participating. The results revealed that contracted farmers owned more of the productive and valuable assets(tractors,ploughs and etc). Farm implement ownership, education, farming experience, extension and land size, were found to be the major determinants of participation in tobacco contract farming schemes.The policy implications from the findings were that the government should encourage tobacco production and marketing through the contract farming system since it was proved to have a positive effect on tobacco production and also on the participating grower's economic returns. The...

ISBN: 978-3-8443-0500-5
Издательство: Книга по требованию
Дата выхода: июль 2011

Business excellence is all about enabling the organization to give the customer what he wants when he wants it, everywhere, every time, but profitably. Customer service intelligence is supporting this business to transform the company into more efficient and effective regarding all areas of operational and process intelligence on the way to “Most Highly Regarded Service Company”. These challenges are ahead of the service company. Based on extensive research and rich with vivid example of T-Mobile Netherlands, this book helps company identify the true customer needs and what the customer really values, putting the right measures behind it, and executing against these measures in excellence. It also makes management aware of the...

ISBN: 978-3-6392-0928-0
Издательство: Книга по требованию
Дата выхода: июль 2011

This thesis discusses the methods of how marketing strategies within a business entity can be improved so that they fit the modern market requirements. The theoretical part of this thesis covers such issues as marketing history and orientations, the marketing mix, advertising, international marketing and other relevant topics. The practical part is an analysis of a Moldavian company, Mendil Industries operating in the construction industry. The company is a new one on this market, and that is why a lot of problems have arisen regarding the company's operations. In this thesis is included a financial analysis of the organization where some of the most important indicators are calculated such as the profit, the debit-to assets-ration and...

ISBN: 978-3-8383-6864-1
Издательство: Книга по требованию
Дата выхода: июль 2011