If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how...
Effective decisions are crucial to the success of any software project, but to make better decisions you need a better decision-making process. In Evaluating Project Decisions, leading project management experts introduce an innovative decision model that helps you tailor your decision-making process to systematically evaluate all of your decisions and avoid the bad choices that lead to project failure. Using a real-world, case study approach, the authors show how to evaluate software project problems and situations more effectively, thoughtfully assess your alternatives, and improve the decisions you make. Drawing on their own extensive research and experience, the authors bridge software engineering theory and practice, offering...
ISBN: 978-0-321-54456-8
Издательство:
Peachpit Press
Дата выхода: декабрь 2009
As the technology leader at a small software company, you need to focus on people, products, processes, and technology as you bring your software to market, while doing your best to put out fires and minimize headaches. "Growing Software" is your guide to juggling the day-to-day challenges of running a software company while managing those long-term problems and making sure that your business continues to grow. With practical, hands-on advice, "Growing Software" will teach you how to build and lead an effective team, define and sell your products, work with everyone from customers to CEOs, and ensure high-quality results. Instead of learning by trial and error, you\'ll benefit from author Louis Testa\'s 20+ years of management...
ISBN: 9781593271831
Издательство:
No Starch Press
Дата выхода: июль 2009
Voice over Internet Protocol (VoIP) networks have freed users from the tyranny of big telecom, allowing people to make phone calls over the Internet at very low or no cost. But while VoIP is easy and cheap, it\'s notoriously lacking in security. With minimal effort, hackers can eavesdrop on conversations, disrupt phone calls, change caller IDs, insert unwanted audio into existing phone calls, and access sensitive information. "Hacking VoIP" takes a dual approach to VoIP security, explaining its many security holes to hackers and administrators. If you\'re serious about security, and you either use or administer VoIP, you should know where VoIP\'s biggest weaknesses lie and how to shore up your security. And if your intellectual...
ISBN: 9781593271633
Издательство:
No Starch Press
Дата выхода: июль 2009
This study discusses the history of the central limit theorem and related probabilistic limit theorems from about 1810 through 1950. In this context the book also describes the historical development of analytical probability theory and its tools, such as characteristic functions or moments. The central limit theorem was originally deduced by Laplace as a statement about approximations for the distributions of sums of independent random variables within the framework of classical probability, which focused upon specific problems and applications. Making this theorem an autonomous mathematical object was very important for the development of modern probability theory.
ISBN: 9780387878560
Издательство:
Springer
Дата выхода: октябрь 2010
For undergraduate and graduate courses in IT/IS Project Management. Information Systems Project Management operates from the assumption that organizational project management is a complex team-based activity, and that various types of technologies are an inherent part of the project management process.
The Practical, How-to Guide to Succeeding with Kaizen Programs and Events Today manufacturers need kaizen’s continuous productivity improvement and waste reduction techniques more than ever. Kaizen and Kaizen Event Implementation provides specific, detailed solutions that have proven successful in real manufacturing environments. Ortiz, author of the best-selling Lessons from a Lean Consultant, covers every element of a successful kaizen program and offers techniques for implementing several key kaizen events. Drawing on his unsurpassed, in-the-trenches experience, he shares powerful insights into changing cultures, gaining management buy-in, training, reporting, follow-up, and much more. Whether you’re a plant manager,...
This book is a must-read for anyone responsible for projects and initiatives that span functional and geographical divides. Authors Moran and Youngdahl bring extensive experience and learning from industry practice to present a clear and straightforward treatment of the leadership skills and knowledge required to lead projects that are global in nature. They have written the first book of its kind to address the three essential skills of global project leaders - strategic project management, project leadership, and cross-cultural leadership. The authors argue that global project leadership is an essential skill in our project-based world and that we are all either intentional or accidental project leaders. Intentional project leaders...
ISBN: 9780750682466
Издательство:
Butterworth-Heinemann
Дата выхода: июль 2009
Managing Knowledge-Based Initiatives from Pilot to Enterprise Deployment shows practitioners how to take their successful knowledge management pilot programs and to successfully expand them throughout the organization. Keeping the unique challenges of knowledge-based work in mind, Stacy Land explores what knowledge managers/project managers must know to effectively navigate within their organizations, position their work in a value-based framework, and publicize their work to increase buy-in. Topics include avoiding common sand traps, working with committees and multiple departments, compliance, entering a new world of politics and funding, achieving organizational alignment, developing and executing on a value proposition,...
ISBN: 9780750683395
Издательство:
Butterworth-Heinemann
Дата выхода: июль 2009
Asuka s mother shows up with a surprise announcement--it s time for Asuka to meet his fiance. What kind of girl does she have in mind for him? And how will Ryo respond to the match?
ISBN: 9781421521879
Издательство:
Simon & Schuster UK
Дата выхода: май 2009
You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay a consultant $300/hour to get...information you won’t find in any other book! Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and...
ISBN: 9780137140763
Издательство:
Prentice Hall
Дата выхода: июль 2009
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