Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry. From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brands messages and offerings. Published under Peachpits New Riders imprint in partnership with AIGA Design Press, The Open Brand illuminates both the risks and...

ISBN: 978-0-321-54423-0
Издательство: Peachpit Press
Дата выхода: декабрь 2009

Let`s face it: Managers hate conducting performance appraisal discussions. In "The Performance Appraisal Question and Answer Book", renowned performance appraisal expert Dick Grote answers more than 140 of the most common - and most difficult - questions about this powerful but misunderstood management technique. His guidance will help you and your organization use the appraisal process for the benefit of all involved.

ISBN: 9780814471517
Дата выхода: январь 2002

Essential reference by designer of the most widely known Tarot deck contains a detailed description of each card in the popular 78-card Rider-Waite Tarot deck, along with regular and reversed meanings. 78 b/w plates of illustrations.

ISBN: 9780486442556
Издательство: Daedalus
Дата выхода: июнь 2005

ISBN: 9780946719723
Дата выхода: февраль 2005

Chandra Nalaar is the impulsive young fire mage whose exploration of the multiverse and the extent of her own volatile power draws the attention of an ancient faith that sees her as a herald of the apocalypse.

ISBN: 9780786955596
Дата выхода: май 2010

Дата выхода: май 2008

ISBN: 0-321-21345-9
Издательство: Peachpit Press
Дата выхода: апрель 2002

“Портрет Дориана Грея” - лучшее прозаическое произведение блестящего виртуоза слова и неподражаемого стилиста английской литературы Оскара Уайльда. В основе сюжета трагическая судьба художника и созданного им шедевра. Издание рекомендуется преподавателям и студентам языковых факультетов и вузов для использования в качестве пособия для домашнего чтения.

ISBN: 978-5-7974-0408-8
Издательство: Икар
Дата выхода: июль 2014

Kagan argues that hopes for a new peaceful international order after the end of the Cold War have proved wrong. He stresses that peoples of the liberal world need to choose whether they want to shape it or let others shape it for them.

ISBN: 9780307269232
Дата выхода: апрель 2008

Belly has spent her summers at the beach house with Conrad and Jeremiah, who had never noticed her noticing them. Every summer Belly hoped it would be different. This time, it is. The summer that Belly turns pretty is the summer that changes everything--for better and for worse.

ISBN: 9781416968238
Дата выхода: май 2009

This unusual book traces the author s connection with a "Faery" or Sidhe being. Full of wisdom and interesting details about this "cousin" race to humanity, the text includes six exercises and an illustration of a "Great Glyph," which acts as a tool of attunement with these graceful beings.

ISBN: 9780936878058
Дата выхода: май 2004

Англ.яз.

ISBN: 5-17-034937-8
Издательство: АСТ
Дата выхода: март 2006

ISBN: 9780071411837
Дата выхода: март 2003

With the same hilarious blend of schematic diagrams, troubleshooting tips, and step-by-step instructions as the bestselling "The Baby Manual," this sequel explores issues of childhood from ages one to three.

ISBN: 9781594740268
Дата выхода: май 2005

ISBN: 9781573443180
Дата выхода: июнь 2008

ISBN: 9781556437595
Дата выхода: сентябрь 2008

ISBN: 9781601630018
Дата выхода: апрель 2008

If you thought Sudoku was difficult, wait until you try Killer Sudoku! The next step up from normal Sudoku, the Killer puzzles use the same grid as Sudoku and require the reader to fill in the numbers 1 to 9 as before. But this time the numbers in the outlined boxes must also all add up to a specific number. Already hugely popular in the national press, the puzzles are a must for Sudoku fans. With five difficulty ratings, from `very easy` to `deadly`, the 100 brand new Killer Sudoku puzzles in this book will provide a challenge to the most ardent Sudoku addict.

ISBN: 9780753511589
Издательство: Virgin Publishing
Дата выхода: январь 2007

The book that launched America s urban legend obsession!

ISBN: 9780393951691
Дата выхода: декабрь 2003

This outstanding collection features short stories by great writers from America, the United Kingdom, Ireland, and Western Europe. Ranging from the 19th to the 20th centuries, writers include Poe, Chekhov, Joyce, Kafka, Faulkner, Pirandello, Mann, and other major writers of world literature. A wonderfully wide-ranging and enjoyable anthology.

ISBN: 9780486447162
Издательство: Daedalus
Дата выхода: апрель 2006

"What does it mean to introduce time into thought? Bergson formulated this question in the nineteenth century; Deleuze took it up again in postwar France. In her philosophical travels through legal studies, new technologies, and debates in Darwinism, Elizabeth Grosz brilliantly pursues its punch for us today: What would it mean for feminism to include an evolutionary materialism of time, and what would it mean for it to become an ineliminable part of a new Bergsonism of the twenty-first century?"--John Rajchman, author of "The Deleuze Connections"

ISBN: 9780822335665
Дата выхода: январь 2005

This fictionalized account of the life of Tina Modotti is a fascinating story of the complex woman caught up in the social and political turbulence of the pre-World War II era.

ISBN: 9780826341235
Дата выхода: сентябрь 2006

ISBN: 9780870815546
Дата выхода: январь 1999

В данной книге приводятся сведения по эксплуатации и ремонту автомобилей VW Golf II / Jetta II, выпускавшихся с 1983 по 1992 годы. Впервые рассмотрены все модификации двигателей: Бензиновые двигатели: 1,3; 1,6; 1,8 л. Дизельные и турбодизельные двигатели: 1,6 л. Приведены рекомендации по устранению типичных неисправностей систем этих автомобилей.

ISBN: 5-8245-0040-1
Издательство: Атласы автомобилей
Дата выхода: декабрь 2005

Компактные и красочные путеводители издательства "Томас Кук" известны во всем мире. Они предлагают путешественникам маршруты, полные красот и чудес, сопровождая их исчерпывающей информацией и дельными советами, позволяющими туристу самостоятельно знакомиться с историей, традициями и культурой разных стран, осматривать достопримечательности, ходить по магазинам, наслаждаться местной кухней,...

ISBN: 9781841577869
Издательство: ФАИР
Дата выхода: март 2009