E. Mayorova

Modern development of trade involves new approaches to compiling product ranges. The entire tutorial book describes the basic approaches to compiling assortments, as well as topics like digital goods, the role of the Internet, trademarks, particularly of compiling product range in e-commerce.

Дата выхода: декабрь 2019

The study guide analyses current problems of acquisition and management of the resource potential of a trade organization. Special focus is given to intangible resources and the effectiveness of their use in trade. Designed for undergraduate and graduate students pursuing degree in Business, Economics, Management.

Дата выхода: декабрь 2019

One of the factors for the successful development of trade organizations is the formation of range policy. The manual reveals the main features of the formation of the range in modern trade.

Дата выхода: декабрь 2019

The manual is dedicated to private labels, the meaning and possibilities of their use in trading activities. It is intended for the students of higher educational institutions studying in the Commerce (bachelor\'s and master\'s levels).

Дата выхода: декабрь 2019

Currently, interactive methods (in particular, computer simulations and business games) are playing a more and more important role in the educational process. The training manual is intended for students, undergraduates studying in the following areas: “Trading”, “Marketing”, “Management in retail” and other areas. Also, the materials are of interest to retail managers.

Дата выхода: декабрь 2019

The manual considers methods for assessing the social efficiency of trade and is recommended for both undergraduate and graduate university students studying the areas directly related to the trade.

Дата выхода: декабрь 2019

This study manual identifies the role and importance of human resources management in trade. Distinctions of management structure in trade organizations, methods of human resources management are presented in the study manual. Also there are indicators of the effectiveness of human resources management in this publication. The study manual is intended for students, undergraduates studying in the following areas: “Trading”, “Management in retail” and others. Also, the materials are of interest to retail managers.

Дата выхода: декабрь 2019

This training material identifies the role and importance of sales promotion in the management of retail. Methods and tools of sales promotion taking into account innovations and new technologies are also considered. The authors identify sales promotion strategies that are relevant in modern trade. The training manual is intended for students, undergraduates studying in the following areas: “Trading”, “Marketing”, “Management in retail” and other areas. Also, the materials are of interest to retail managers.

Дата выхода: декабрь 2019