E. Krasilnikova

This study manual determines the role and importance of technical installation of shops, department stores and others trade organizations. Trade organization is considered as an object of technical installation. There are classifications of commercial equipment: uncooled commercial equipment and cooled commercial equipment in this study manual. Also the features of management of trade enterprise as a property complex are analyzed here. The study manual is intended for students, undergraduates studying in the following areas: “Trading”, “Commerce”, “Management in retail” and other areas. Also, the materials are of interest to retail managers.

Дата выхода: декабрь 2019

The study manual deals with the technological equipment of trade organizations. There are classifications of handling, lifting and transport equipment, weighing equipment in this study manual. The factors influencing the choice of technological equipment in trade are presented in this work. Also it is marked calculations of the optimal amount of handling equipment. Situational workshops and cases are proposed to work out theoretical aspects. The study manual is intended for students, undergraduates studying in the following areas: “Trading”, “Commerce”, “Management in retail” and other areas. Also, the materials are of interest to retail managers.

Дата выхода: декабрь 2019

This study manual identifies the role and importance of human resources management in trade. Distinctions of management structure in trade organizations, methods of human resources management are presented in the study manual. Also there are indicators of the effectiveness of human resources management in this publication. The study manual is intended for students, undergraduates studying in the following areas: “Trading”, “Management in retail” and others. Also, the materials are of interest to retail managers.

Дата выхода: декабрь 2019

This training material identifies the role and importance of sales promotion in the management of retail. Methods and tools of sales promotion taking into account innovations and new technologies are also considered. The authors identify sales promotion strategies that are relevant in modern trade. The training manual is intended for students, undergraduates studying in the following areas: “Trading”, “Marketing”, “Management in retail” and other areas. Also, the materials are of interest to retail managers.

Дата выхода: декабрь 2019