Why People Buy Things They Don`t Need
HOME SELLING PARTIES ARE ON THE RISE. Internet shopping is finally taking off. And much of what people are buying are things they don\'t really need. Or do they? Why are Americans buying home textiles, kitchen gadgets, lots of computer software, candles and aromatherapy products, new furniture before the old stuff is worn out, gardening items, and a host of other discretionary purchases? Pamela Danziger shares insights about con-sumer behavior gleaned from more than 20 years of researching the "whys" of spending. No matter what they spend their money on, most consumers use one of 14 "justifiers" revealed in this groundbreaking guide. Danziger believes that in order for consumer-goods companies to survive in this shift-ing world, they...
Издательство:
PMP
Дата выхода: июнь 2002
