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Why People Buy Things They Don`t Need
Pamela Danziger
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Why People Buy Things They Don`t Need
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Why People Buy Things They Don`t Need
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Pamela Danziger

Why People Buy Things They Don`t Need

     
(0 голосов )
  • ISBN: 0-9671439-9-3
  • 222 страницы
  • июнь 2002
  • PMP
  • 675 г

Аннотация к книге "Why People Buy Things They Don`t Need"

HOME SELLING PARTIES ARE ON THE RISE. Internet shopping is finally taking off. And much of what people are buying are things they don\'t really need. Or do they? Why are Americans buying home textiles, kitchen gadgets, lots of computer software, candles and aromatherapy products, new furniture before the old stuff is worn out, gardening items, and a host of other discretionary purchases? Pamela Danziger shares insights about con-sumer behavior gleaned from more than 20 years of researching the...