Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one s intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers six most important...
ISBN: 978-1-59253-219-3
Издательство:
Rockport
Дата выхода: июль 2011
"Innovations" is a new general English course for classes looking for new material with a fresh approach. Based on a language-rich, lexical / grammatical syllabus, it starts from the kinds of natural conversations that learners want to have. Presents and practises vocabulary, collocations, fixed expressions, and more idiomatic language; Motivates learners by presenting interesting and unusual texts; Emphasizes sound-chunking and oral fluency; Covers productive and receptive pronunciation work; Includes in-built learner-training pages that offer tips and advice; Teaches many aspects of grammar and spoken language not found in other coursebooks. The Innovations Workbook provides further practice and consolidation of the language presented...
ISBN: 0-7593-9621-3
Издательство:
National Geographic Learning
Дата выхода: сентябрь 2011
What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
"Innovations" is a new three-level general English course for classes looking for new material with a fresh approach. Based on a language-rich, lexical/grammatical syllabus, it starts from the kinds of natural conversations that learners want to have. Presents and practises vocabulary, collocations, fixed expressions, and more idiomatic language; Motivates learners by presenting interesting and unusual texts; Emphasizes sound-chunking and oral fluency; Covers productive and receptive pronunciation work; Includes in-built learner-training pages that offer tips and advice; Teaches many aspects of grammar and spoken language not found in other coursebooks. Формат издания: 21 см х 30 см.
ISBN: 0-7593-9847-X
Издательство:
National Geographic Learning
Дата выхода: сентябрь 2011
Innovations is a new general English course for classes looking for new material with a fresh approach. Based on a language-rich, lexical/grammatical syllabus, it starts from the kinds of natural conversations that learners want to have. • Presents and practices vocabulary, collocations, fixed expressions, and more idiomatic language. • Motivates learners by presenting interesting and unusual texts. • Emphasizes sound-chunking and oral fluency. • Covers productive and receptive pronunciation work. • Includes in-built learner-training pages that offer tips and advice. • Teaches many aspects of grammar and spoken language not found in other coursebooks. The Innovations Workbook provides further practice and consolidation of the...
ISBN: 0-7593-9620-5
Издательство:
National Geographic Learning
Дата выхода: сентябрь 2011
Innovations is a new general English course for classes looking for new material with a fresh approach. Based on a language-rich, lexical/grammatical syllabus, it starts from the kinds of natural conversations that learners want to have. Presents and practises vocabulary, collocations, fixed expressions, and more idiomatic language. Motivates learners by presenting interesting and unusual texts. Emphasizes sound-chunking and oral fluency. Covers productive and receptive pronunciation work. Includes in-built learner-training pages that offer tips and advice. Teaches many aspects of grammar and spoken language not found in other coursebooks. The Innovations Workbook provides further practice and consolidation of the language presented in...
Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires. You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right...
Innovations is a new three-level general English course for classes looking for new material with a fresh approach. Based on a language-rich, lexical/grammatical syllabus, it starts from the kinds of natural conversations that learners want to have. • Presents and practices vocabulary, collocations, fixed expressions, and more idiomatic language. • Motivates learners by presenting interesting and unusual texts. • Emphasizes sound-chunking and oral fluency. • Covers productive and receptive pronunciation work. • Includes in-built learner-training pages that offer tips and advice. • Teaches many aspects of grammar and spoken language not found in other coursebooks. The Innovations Workbook provides further practice and...
ISBN: 0-7593-9850-X
Издательство:
National Geographic Learning
Дата выхода: сентябрь 2011
Though written primarily for students of English as a Second Language, The Ins and Outs of Prepositions is also useful in remedial English courses on high school and college freshman levels. Unlike most languages - which usually have only a few prepositions to serve many different communication needs- English has dozen of them and almost none follows any clear, consistent set of rules. This book offers practical guidelines for correct usage, and provides hundreds of examples that incorporate all of the prepositions into familiar contexts. A total of 61 prepositions are examined.
ISBN: 0-7641-0757-7
Издательство:
Barron's
Дата выхода: апрель 2004
Comprising the classic bestsellers "Getting Even", "Without Feathers", and "Side Effects", this definitive collection of comic writings is from a man who needs no Introduction. Really – this book has no Introduction. "The Insanity Defense" reveals many sides of Woody Allen as he holds forth on the most human of urges (“Why does man kill? He kills for food. And not only for food: frequently there must be a beverage”); reflects on death (“I don’t believe in an afterlife, although I am bringing a change of underwear”); and notes the effect on history wrought by trick chewing gum, the dribble glass, and other novelties. There is also an inspiring story of the futile race to beat Dr. Heimlich to the punch: “The food went down...
ISBN: 978-0-8129-7811-7
Издательство:
Random House (USA)
Дата выхода: август 2011
Ma fille est ma meilleure amie; mon père n’est pas méchant, maman; arrange-toi, tu es déguisée; ma mère est bête; ma fille est idiote; j’aime encore mieux que mon mari me trompe avec notre fille; ma fille est née dans une rose mais périra dans le chou; ma mère a un cancer, elle m’énerve; ma mère se laissait tellement aller qu’elle est les tête-à-tête entre mères et filles deviennent autant de raisons de vivre ou de mourir.
ISBN: 978-2-253-11867-1
Издательство:
Livre de Poche
Дата выхода: июль 2011
The artist Maria Sibylla Mcrian, daughter of the celebrated Swiss engraver Matthaus Merian the Elder, is regarded as the founder of German entomology, the scientific study of insects. Natural science is indebted to her for researching into the metamorphosis of the butterfly and other insects. In hundreds of watercolours and drawings she documented insect life in all its stages and published her first results in 1679 in a volume of engravings, the so-called Caterpillar book ("Der Raupen wunderbare Verwandluiig"), which was followed by two more volumes. For all that Merian, with her love for insects, infringed the female mores of her day which permitted botanizing for women as virtuous behaviour but not the dealing with "unclean vermin",...
ISBN: 978-3-8228-5278-1
Издательство:
TASCHEN
Дата выхода: январь 2010
A classroom-tested English course for adults and young adults, " Inside Out"has been designed to develop real-life communicative skills and powers of self-expression.
ISBN: 978-1-4050-2914-8
Издательство:
Macmillan ELT
Дата выхода: июль 2011
The video teacher`s book contains everything you need to fully exploit the video. there are photocopiable worksheets as well as teacher`s notes and suggestions on when to use the video with the Inside Out course.
ISBN: 978-0-333-95932-9
Издательство:
Macmillan Publishers
Дата выхода: июль 2011
A classroom-tested English course designed to develop real life communicative skills and powers of self-expression. Written by teachers for teachers, Inside Out provides a thoroughly enjoyable and lively course for adults and young adults built around structured work on grammar and lexis, planned speaking tasks and engaging writing and listening texts. Workbook Grammar exercises and vocabulary practice. Complete writing syllabus linked to the language and situations in the Student’s Book.
ISBN: 978-1-4050-2911-7
Издательство:
Macmillan ELT
Дата выхода: июль 2011
Interior Design heute, das ist die Kreation von unterschiedlichsten Rдumen, die mit allen Sinnen erlebbar sind. Die originelle Kombination der Gestaltungselemente Farbe, Textil, Glas und Licht erzeugt spannende Raumakzente, schafft Atmosphдre von beruhigender bis eleganter Ausstrahlung und zaubert Bewegung in Wohnlandschaften und Arbeitswelten. So wird etwa die besondere Wirkung von Licht, seine Brechung und Bьndelung, Absorption und Reflektion, Farbe und Rhythmik gerade in der Verbindung mit Glas effektvoll manifest. Der vorliegende Bildband prдsentiert in opulenter Bebilderung eine einzigartige Auswahl von ьber 60 bemerkenswert gestalteten Innenrдumen - vom privaten Wohnhaus ьber die kleinere Gewerbenutzung bis hin zum groЯen...
ISBN: 978-3-938780-40-4
Издательство:
Braun
Дата выхода: июль 2011
A classroom-tested English course for adults and young adults, "Inside Out" has been designed to develop real-life communicative skills and powers of self-expression.
ISBN: 0-333-92385-5
Издательство:
Macmillan
Дата выхода: январь 2003
Taking the reader on a privileged tour of the city’s stunning private palaces and villas, and many of the less well-known public buildings and churches, this book offers fresh discoveries from one of the world’s greatest cities.
ISBN: 0714837628
Издательство:
Phaidon
Дата выхода: декабрь 1999
The teacher`s book is an accessible and detailed guide to ensure full exploitation of the course. Typescripts and teacher`s notes with answer key are included.
ISBN: 978-0-333-75764-2
Издательство:
Macmillan ELT
Дата выхода: август 2011
`The Resource Pack` Contains A Broad Range Of Ideas And Activities With Accompanying Teaching Notes. The Worksheets Are Designed To Match The Language Focus Of Each Lesson.
ISBN: 978-0-333-92345-0
Издательство:
Macmillan
Дата выхода: июль 2011
The " Inside Out: Intermediate: Teacher`s Book" provides step by step notes for all the exercises in the Student`s Book. It includes many closed book and optional activities to warm up students and extend activities. Units start with an overview, showing all activities in the unit. For ease of use, tapescripts and keys to exercises are integrated into the notes. There is a photocopiable test for every unit and extensive tests for units 8 and 16 to help monitor students` progress.
ISBN: 978-0-333-95934-3
Издательство:
Macmillan Publishers
Дата выхода: июль 2011
Stilt houses to minimalist villas: breathtaking interiors from India to Malaysia Zen. Soothing. Mystical. Meditative. All the most serene words in the world couldn`t begin to describe the effect of Asia`s most beautiful interiors. Whether it`s a monastery in Tibet, a beautiful garden on a rubber plantation in Sri Lanka, or a private holiday villa in Thailand, each spot chosen for this book is remarkable not only for its aesthetics but for its spirit. The book is clothed in a silk-like bright orange fabric, the same color used for Thai monks robes, and patterned with flying Garuda birds. These interiors have what it takes to transport you to a sacred place; breathe deeply, delve in, and be inspired. Featuring 48 locations in the following...
ISBN: 978-3-8228-4818-0
Издательство:
TASCHEN
Дата выхода: январь 2000
Sorensen has made a career out of studying the way consumers behave in supermarkets. His research into their behavioral patterns includes inventing PathTracker, a system that tracks the motions of shopping carts and fitting test shoppers with specially designed glasses that record their field of vision every 3/25ths of a second, telling him exactly what they are looking at and for how long. It turns out there are three different groups of shopping excursions—quick trips, fill-ins and stockups—and Sorenson studies shoppers by behavior, rather than demographic. He exhorts retailers to forget the old system of making the shopper walk through a store, hoping theyOll make impulse buys; instead, get them buying as quickly as possible and...
ISBN: 9780137126859
Издательство:
FT Press
Дата выхода: июль 2009
