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Inside of the mind of he shopper

Код 691929

  • ISBN: 9780137126859
  • 256 страниц
  • июль 2009
  • FT Press

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Аннотация к книге "Inside of the mind of he shopper"

Sorensen has made a career out of studying the way consumers behave in supermarkets. His research into their behavioral patterns includes inventing PathTracker, a system that tracks the motions of shopping carts and fitting test shoppers with specially designed glasses that record their field of vision every 3/25ths of a second, telling him exactly what they are looking at and for how long. It turns out there are three different groups of shopping excursions—quick trips, fill-ins and...

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Издательство: FT Press
Дата выхода: июль 2009
ISBN: 9780137126859
Объём: 256 страниц

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