e-Merchant: Retail Strategies for e-Commerce. На английском языке
Applying proven, profitable retail principles to e-Commerce. Delivering the right product, in the right place, at the right price, at the right time. Strategy, assortment planning, merchandising, inventory management, vendor negotiations, and more. Winning advice for every e-Commerce retailer, large or small. As many e-retailers have discovered, if you neglect merchandising, inventory management, vendor negotiations, and the other classic fundamentals of retailing, you\'ll fail -- period. e-Merchant is the first comprehensive guide to the retail-specific issues facing every e-retailer, large or small. It targets issues that apply to every e-retailer: all you need to know to deliver the right product at the right price, in the right...
ISBN: 0-201-72169-4
Издательство:
Addison-Wesley
Дата выхода: апрель 2001
