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Guerrilla Advertising 2

Код 1538289

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Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won`t reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and...

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Издательство: Thames & Hudson
Дата выхода: октябрь 2011
ISBN: 978-1-85669-747-7

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