книги Бизнес Менеджмент (управление) CRM

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

Код 30168

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"Throughout my travels and conversations with customers and partners around the world, I have been thoroughly impressed with how many of them have read and been influenced by Paul\'s first book CRM at the Speed of Light, Wait until they get their hands on this well-crafted follow up. Paul\'s second book on the hot topic of CRM should become the standard for straight talk on what can be a complex subject. This guy really gets it and his readers will too!"

-Bruce Culbert, Senior Vice...

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Издательство: Osborne/McGrawHill
Дата выхода: сентябрь 2002
ISBN: 0-07-222416-9
Объём: 480 страниц
Масса: 900 г
Размеры(высота, ширина, толщина), см: 24 x 16 x 4
Обложка: твёрдая
Дополнительное оформление: Суперобложка

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