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Buyology: Why We Buy

Код 2484024

  • ISBN: 978-1-84794-013-1
  • 272 страницы
  • сентябрь 2012

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Аннотация к книге "Buyology: Why We Buy"

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it`s being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom`s groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe...

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Дата выхода: сентябрь 2012
ISBN: 978-1-84794-013-1
Объём: 272 страниц

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