Rethink: A Business Manifesto for Cutting Costs and Boosting...
Its the trap that ensnares virtually every business. We focus on process: "how" were doing the job. And we forget about the bigger issue: "what" were doing and "why" were doing it. Thats why were leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it. Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesnt need attention in your organization. Youll learn to identify the activities most critical to success, as well as those that are borderline, redundant, or even counterproductive. Merrifield helps you get past the parochial, subjective viewpoints of ground-level...
Дата выхода: декабрь 2009
