Microtrends (HB)
Penn, Mark; Kinney Zalesne, E.
The ideas in his book will help you see the world in a new way. Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends. In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified Soccer Moms as a crucial constituency in President Clinton`s 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public,...
ISBN: 978-0-446-58096-0
Дата выхода: август 2011
