Whether you`re a student of public relations, someone who hopes to break into one of today`s most popular growth industries or someone who wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but vital relationship with the media. With many international...
Updated to reflect the most current TOEFL formats, this book presents more than 1,000 practice questions with explanatory answers designed to prepare students to succeed on both the Paper-Based TOEFL (PBT) and the Internet-Based TOEFL (iBT). A TOEFL practice test with instructions for evaluation is also included. The book can be purchased alone or with a set of six audio compact discs that offer practice for the Listening, Speaking, and Integrated Writing Sections. The set of compact discs can also be purchased separately.
ISBN: 978-0-7641-3636-8
Издательство:
Barron`s Educational Series, ins
Дата выхода: июль 2011
As stories told through pictures, the magnificent codices created by Mexico`s ancient Indians are rich in history and folk art. In this dazzling collection of 366 color and black-and-white designs expertly selected from original codices, visual renderings of kings, warriors, tribal ceremonies, and mystical journeys will delight artists and history enthusiasts alike.
ISBN: 978-0-486-99865-7
Издательство:
Dover
Дата выхода: август 2011
This edition continues Sax`s tradition of comprehensive and comprehensible coverage of testing and measurement principles while including the most recent theory and research.
The textbook is based on a unique design that combines current business practice and business skills - all presented using authentic, expert input. The book is destined for postgraduate students (Master’s Degree) and in-company learners, equipping them with the language they need to succeed in a business environment. The course contains specific business-related outcomes, interactive assignments, videos and cases concerning professional English and business communication, making the material highly relevant and engaging. The texts are abridged from Ted-Ed, Pearson and McKinsey websites.
ISBN: 978-5-4365-1990-6
Издательство:
Проспект
Дата выхода: январь 2017
Учебное пособие для бакалавров неязыковых вузов направлений подготовки «Государственное и муниципальное управление», «Политология», «Юриспруденция» составлено в полном соответствии с Программой учебной дисциплины «Иностранный (английский) язык в профессиональной сфере», на основе которой осуществляется обучение студентов бакалавриата. Целью учебного пособия является обеспечение студентов и...
ISBN: 978-5-4365-6471-5
Издательство:
КноРус
Дата выхода: ноябрь 2020
Учебник «Proficiency in English» предназначен для студентов III курса факультета международных экономических отношений, которые изучают английский язык как основной. Настоящий учебник ставит своей целью дальнейшее развитие навыков устной и письменной речи, расширение словарного запаса, а также максимальное развитие коммуникативной компетенции — умения получать, перерабатывать и передавать информацию....
ISBN: 5-9228-0196-1
Издательство:
МГИМО
Дата выхода: июль 2006
A Tudor thriller featuring Giordano Bruno, renegade monk, philosopher and heretic, for fans of C. J. Sansom and The Name of the Rose Autumn, 1583. The skies above England harbour dark omens! An astrological phenomenon heralds the dawn of a new age and Queen Elizabeth`s throne is in peril. As Mary Stuart`s supporters scheme to usurp the rightful monarch, a young maid of honour is murdered, occult symbols carved into her flesh. The Queen`s spymaster, Francis Walsingham, calls on maverick agent Giordano Bruno to infiltrate the plotters and secure the evidence that will condemn them to death. Bruno is cunning, but so are his enemies. His identity could be exposed at any moment. The proof he seeks is within his grasp. But the young woman`s...
ISBN: 978-0-00-731773-8
Издательство:
HarperCollins UK
Дата выхода: декабрь 2011
В монографии дана комплексная оценка управления общественными финансами в Российской Федерации в условиях экономической турбулентности. Исследование базируется на широком объеме статистических данных, характеризующих исполнение бюджетов бюджетной системы Российской Федерации. Сформулирован обоснованный комплекс предложений по решению выявленных проблем с учетом принципов эффективного и...
ISBN: 978-5-406-12496-3
Издательство:
КноРус
Дата выхода: октябрь 2023
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
ISBN: 978-0-14-101640-5
Издательство:
Penguin Books
Дата выхода: декабрь 2011
This new edition of Ready for FCE has been revised and updated to incorporate all the new features of the Cambridge First Certificate in English. It is a comprehensive, well-rounded course that gives both the teacher and student confidence of exam success. The Student’s Book is made up of topic-based units with easy reference wordlists. The course also contains a complete grammar syllabus and reference, as well as regular review sections that incorporate exam-style exercises. * Complete answer key and tapescripts * Suggestions on how to use the material in class * Sample answers for writing tasks with marks and comments * Photocopiable vocabulary exercises and practice tests * Advice on coping with exam tasks
ISBN: 978-0-230-02765-7
Издательство:
Macmillan Publishers
Дата выхода: июль 2011
Ready for IELTS is a comprehensive course which offers thorough prepare the IELTS Academic exam. All four parts of the exam are systematically developed and practised in each unit. This step-by-step approach ensures that students will be fully prepared and confident when taking the IELTS Academic exam. Key features of the workbook IELTS Academic exam practice in every unit Thorough consolidation of the grammar studied in the Coursebook Provides extra listening practice and comes packed with an audio CD. Additional reading texts Vocabulary from the Coursebook is reinforced and developed Special emphasis on word building Extra writing practice and support.
ISBN: 978-0-230-40103-7
Издательство:
Macmillan Publishers
Дата выхода: июль 2011
Новый курс по подготовке к тесту IELTS комбинирует успешные находки серии Ready for и опыт авторов курса, что обеспечивает подготовку учащихся к успешной сдаче теста на уровень, соответствующий 5-6,5 баллам.
ISBN: 978-0-230-73218-6
Издательство:
Macmillan Publishers
Дата выхода: сентябрь 2011
