The Internet Case Study Book
Edited by Rob Ford, Juluis Wiedemann
How to make your business work online. Featuring 60 success stories, from clients` briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors. Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to...
ISBN: 978-3-8365-1895-6
Издательство:
TASCHEN
Дата выхода: август 2010
