Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry. From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brands messages and offerings. Published under Peachpits New Riders imprint in partnership with AIGA Design Press, The Open Brand illuminates both the risks and...
ISBN: 978-0-321-54423-0
Издательство:
Peachpit Press
Дата выхода: декабрь 2009
Elizabeth Cleghorn Gaskell was an English novelist, biographer, and short story writer. Her novels offer a detailed portrait of the lives of many strata of Victorian society, including the very poor, and are of interest to social historians as well as lovers of literature. The Old Nurse\'s Stories II is a collection of three beautifully written and gripping tales, including Crowley Castle which is set in eighteenth-century England, featuring a love triangle of sorts.
ISBN: 978-5-521-07593-5
Издательство:
Т8
Дата выхода: июнь 2018
Henry James (1843—1916) was an American author regarded as a key transitional figure between literary realism and literary modernism. «The Outcry» is an effervescent comedy of money and manners. Breckenridge Bender, a very rich American with a distinct resemblance to J.P. Morgan, arrives in England with the purpose of acquiring some very great art; he is directed to Dedborough, the estate of the debt-ridden Lord Theign. But plutocrat and aristocrat come into unexpected conflict when a young connoisseur, out to establish his own reputation, declares a prize painting from the lord\'s collection to be in fact an even rarer, and pricier, work than had been thought.
ISBN: 978-5-521-07080-0
Издательство:
Т8
Дата выхода: апрель 2018
Edward Bulwer-Lytton (1803 - 1873) was an English novelist, poet, playwright and politician. A lot of his works contributed to the early growth of the science fiction genre. "The Pilgrims of the Rhine" is a story of a young and terribly sick woman Gertrude, who goes to her last journey along the Rhine. This story is full of German tales and legends, which her beloved Trevylyan tells Gertrude in order to relieve her voyage.
ISBN: 978-5-521-08266-7
Издательство:
Т8
Дата выхода: февраль 2019
Joseph Thomas Sheridan Le Fanu (1814 -1873) was an Irish writer of Gothic novels, one of the most influential ghost story writers of the nineteenth century. "The Purcell Papers I" is a collection of early works of the author, united by one vivid dark theme. All these stories are a prime example of Victorian Gothic art, which inspired a whole genre.
ISBN: 978-5-521-07116-6
Издательство:
Т8
Дата выхода: июль 2018
Henry James (1843—1916) was an American author regarded as a key transitional figure between literary realism and literary modernism. «The Portrait of a Lady» is the awesome story of a spirited young American woman, Isabel Archer. She inherits a large amount of money and subsequently becomes the victim of Machiavellian scheming by two American expatriates. This novel reflects James\'s continuing interest in the differences between the New World and the Old, often to the detriment of the former.
ISBN: 978-5-521-07071-8
Издательство:
Т8
Дата выхода: апрель 2018
Harriet Beecher Stowe (1811-1896) was an American abolitionist and a writer. She is best known for her novel "Uncle Tom`s Cabin", which depicts the harsh conditions for enslaved African Americans. "The Pearl of Orr`s Island" is her lesser-known, but still beautiful novel. It is a heartwarming story of a young girl`s struggle to belong and fit in. The novel reflects Stowe`s awareness of the complexity of small-town society.
ISBN: 978-5-521-08300-8
Издательство:
Т8
Дата выхода: июнь 2019
James Fenimore Cooper was a prolific and popular American writer of the first half of the 19th century. His historical romances of frontier and Indian life in the early American days created a unique form of American literature. The Pilot: A Tale of the Sea is a historical novel, first published in January 1824. Its subject is the life of a naval pilot during the American Revolution. The main character of the story leads the American Navy in dangerous raids on the English coast.
ISBN: 978-5-521-07960-5
Издательство:
Т8
Дата выхода: июль 2018
Sir Henry Rider Haggard was an English writer of adventure novels set mostly in Africa, and a founder of the Lost World literary genre. The People of the Mist is a classic lost race fantasy novel. It is the tale of a British adventurer seeking wealth in the wilds of Africa, finding romance, and discovering a lost race and its monstrous god. In the novel Penniless Leonard Outram attempts to redress the undeserved loss of his family estates by seeking his fortune in Africa. In the course of his adventures he and his Zulu companion, Otter, save a young Portuguese woman, Juanna Rodd from slavery. Leonard and Juanna are plainly attracted to each other, but prone to bickering, and their romance is impeded by the watchful and jealous Soa.
ISBN: 978-5-521-07739-7
Издательство:
Т8
Дата выхода: июль 2018
Let`s face it: Managers hate conducting performance appraisal discussions. In "The Performance Appraisal Question and Answer Book", renowned performance appraisal expert Dick Grote answers more than 140 of the most common - and most difficult - questions about this powerful but misunderstood management technique. His guidance will help you and your organization use the appraisal process for the benefit of all involved.
A heart-warming classic full of animal antics by Jill Tomlinson.Otto is a penguin chick, that much he knows, but other than this he has a lot to learn. Life at the bottom of the world is a curious thing and life can change at a moment`s notice. The next blizzard, the next meal and the threat of being orphaned are all challenges that must be faced. But how will Otto and his friends manage? The only way that penguins can do - by looking after each other.A perfect story for animal lovers young and old, filled with tenderness and love combined with a subtle humour. Jill Tomlinson`s animal stories have been enjoyed by children who want to snuggle down with a good read for decades. This edition of The Penguin Who Wanted to Find Out is...
Essential reference by designer of the most widely known Tarot deck contains a detailed description of each card in the popular 78-card Rider-Waite Tarot deck, along with regular and reversed meanings. 78 b/w plates of illustrations.
ISBN: 9780486442556
Издательство:
Daedalus
Дата выхода: июнь 2005
Robert Louis Stevenson (1850-1894) was a Scottish novelist, poet, travel writer, and essayist, He was a celebrity during his lifetime for works like "Strange Case of Dr. Jekyll and Mr. Hyde" and "Treasure Island." Now he is one of the most translated authors in the world. This volume consists of two magnificent short stories: intriguing "The Pavilion on the Links" and dramatic "A Lodging for the Night."
ISBN: 978-5-521-07787-8
Издательство:
Т8
Дата выхода: август 2018
Joseph Thomas Sheridan Le Fanu (1814-1873) was an Irish writer of Gothic novels, one of the most influential ghost story writers of the nineteenth century. "The Purcell Papers III" contains five gothic short stories like "Jim Sulivan`s Adventures in the Great Snow" and "The Quare Gander," recognized as a classic of Fantasy & Horror genres.
ISBN: 978-5-521-07118-0
Издательство:
Т8
Дата выхода: июль 2018
“Портрет Дориана Грея” - лучшее прозаическое произведение блестящего виртуоза слова и неподражаемого стилиста английской литературы Оскара Уайльда. В основе сюжета трагическая судьба художника и созданного им шедевра. Издание рекомендуется преподавателям и студентам языковых факультетов и вузов для использования в качестве пособия для домашнего чтения.
ISBN: 978-5-7974-0408-8
Издательство:
Икар
Дата выхода: июль 2014
Chandra Nalaar is the impulsive young fire mage whose exploration of the multiverse and the extent of her own volatile power draws the attention of an ancient faith that sees her as a herald of the apocalypse.
"Портрет Дориана Грея" - история превращения тонкого эстета и романтика в порочное чудовище. Попытка сохранить свою необычайную красоту и молодость оборачивается для главного героя провалом. Вместо Дориана Грея стареет его портрет… но это не может продолжаться вечно. В этом единственном опубликованном романе Оскара Уайльда поставлены вечные вопросы человечества - о величии красоты, о губящей власти...
ISBN: 978-5-517-08737-9
Издательство:
RUGRAM
Дата выхода: январь 2023
