Essentials of Global Marketing` has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts.
Essentiel et pour des ados qui en voudront toujours plus! Sur 4 niveaux du A1 au B1 Avec Essentiel et , toutes les competences de base sont renforcees: la lecture, l`utilisation des technologies de l`information et de la communication, le raisonnement logique et la creativite, le developpement de la perdonnalite et l`esprit citoyen, l`encouragement a l`autonomie. Ecouter, progresser, s`exercer, evaluer, Essentiel et offre un materiel complet grace a de nombreux peripheriques numeriques.
ISBN: 978-2-090-38789-6
Издательство:
CLE International
Дата выхода: январь 2015
Essential French Verbs is the course for you if you need help with your study of French. This fully revised edition of our best-selling course now comes with free downloadable audio support containing hints on how to learn verbs effectively.
ISBN: 978-1-4441-0360-1
Издательство:
Hodder & Stoughton
Дата выхода: октябрь 2011
This book of supplementary grammar exercises for elementary and lower intermediate students of English accompanies the second edition of Essential Grammar in Use. It contains a wealth of additional exercises which provide students with further practice of the grammar they have studied. Provides challenging contrastive practice of the forms students of this level find most difficult. Offers a wide variety of interesting exercise types with clear illustration. Is clearly cross-referenced to the second edition of Essential Grammar in Use but is flexible enough to be used independently. Contains a complete key, making it an ideal self-study practice book.
ISBN: 0-521-46997-X
Издательство:
Cambridge University Press
Дата выхода: декабрь 1995
Essential Telephoning in English is a short skills course for adult learners of Business and general English. Its 11 core units cover a wide range of communication skills such as beginning and ending a call, taking messages, dealing with problems, making appointments and communicating information. The course enables learners to check their progress with three consolidation units as well as an end-of-course review unit. It has been designed primarily for use in class but is also suitable for self-study.
ISBN: 978-0-521-78389-7
Издательство:
Cambridge University Press
Дата выхода: июль 2012
Essential Science is an attractive six-level course for primary schools which teaches the basics of Science, Geography and History through English. Ideal for classes with limited contact hours, Essential Science provides a carefully graded language syllabus which covers all the Science content required by students at this level, with clear motivating lesson stages described in the Teacher`s Guide.
From the dawn of civilization to the first decade of the 21st century, this straightforwardly written, superbly accessible reference distills the concentrated essence of world history into a single compact, 544-page volume that fits in the palm of your hand. Featuring more than 1,000 illustrations, it`s a book as vivid as it is definitive, with an innovative design that invites readers to envision the human epic from a wide variety of revealing perspectives. Here are history`s greatest moments presented in self-contained, interactive spreads organized by epochal themes and cross-referenced to offer an in-depth and multi-dimensional view of major world events. The book is organized into eight fundamental eras from prehistory to the...
ISBN: 978-1-4262-0091-5
Издательство:
Random House (USA)
Дата выхода: май 2012
One of the finest and most influential social novelists of the twentieth century, Steinbeck remains a best-selling author in the UK. Collected here in this covetable and must-have boxed-set are four of his major works, including the Pulitzer-prize winning The Grapes of Wrath.
ISBN: 978-0-14-119815-6
Издательство:
Penguin Group
Дата выхода: октябрь 2011
"The Essential Hemingway" is the perfect introduction to the astonishing, wide-ranging body of work by the Nobel Prizewinning author. This impressive collection includes: the full text of "Fiesta", Hemingway`s first major novel; long extracts from three of his greatest works of fiction, "A Farewell to Arms", "To Have and Have Not" and "For Whom the Bell Tolls"; twenty-five complete short stories; and the breathtaking Epilogue to "Death in the Afternoon".
ISBN: 0-09-933931-5
Издательство:
Random House
Дата выхода: январь 2004
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