Introduction
Chapter 1. Why do people buy things they don\'t need?
Chapter 2. What do we need? More than you ever imagined
Chapter 3. If consumer spending is the engine of the economy, then discretionary spending is the gas
Chapter 4. Justifiers give consumers permission to buy
Chapter 5. What things people buy that they don\'t need
Chapter 6. Trends that impact why people buy things they don\'t need
Chapter 7. Pulling it all together: How to sell more
Bibliography
Index
About the Author