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The International Expansion of Greece’s Largest Banks. The International Expansion of Greece’s Largest Banks: Entry Methods and International Marketing Decision Making

Код 908446

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Аннотация к книге "The International Expansion of Greece’s Largest Banks. The International Expansion of Greece’s Largest Banks: Entry Methods and International Marketing Decision Making"

Greek banks represent one of the most sophisticated and modern sectors of the Greek economy, with several of the biggest among them adopting international expansion as a way to enhance profitability. In their international process context, there has been a request for a greater understanding of the entry modes and organisational forms they employ, and the factors related and reasons associated on their decision-making. All these issues constitute the objects and focus of this work. Research...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6391-1588-8
Объём: 152 страниц
Масса: 252 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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