книги Бизнес Торговля Управление продажами, мерчандайзинг

The Effects of Decision-Making Styles on Consumers’ Perceptions. The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products

Код 897318

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Аннотация к книге "The Effects of Decision-Making Styles on Consumers’ Perceptions. The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products"

The study proposed to understand the effect of consumers’ decision making styles on their perceptions. It also explore the relationship among extrinsic factor of consumers’ perceptions; perceived quality, perceived value, perceived sacrifice which influence on purchase intention. In addition, this study investigates the moderating effect of religiosity and type of products on the effect of consumer decision making styles in purchase intention. The results indicate that consumer decision making...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6391-9962-8
Объём: 116 страниц
Масса: 196 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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