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The Effect of The Reward Program Scheme. The Effect of Timing of Reward, Business Longevity and Involvement on Consumers’ Perception and Behavioral Intention toward the Reward Program

Код 897905

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Аннотация к книге "The Effect of The Reward Program Scheme. The Effect of Timing of Reward, Business Longevity and Involvement on Consumers’ Perception and Behavioral Intention toward the Reward Program"

As an important component of customer relationship management, reward programs have become an increasingly popular marketing tool for retaining customers and stimulating product or service usage. A well-designed loyalty program can attract customers.Managers could elicit customers’ repeat purchase behavior through a well-designed reinforcement program, but little is known about the factors that determine how such programs are evaluated by consumers. The 2(timing of reward: delayed and...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6392-0745-3
Объём: 136 страниц
Масса: 227 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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