книги Бизнес Торговля Управление продажами, мерчандайзинг

Television and Retailing Industry related. The influence of the number of offered TV programmes on the satisfaction of viewers with their programme choice

Код 1320392

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Аннотация к книге "Television and Retailing Industry related. The influence of the number of offered TV programmes on the satisfaction of viewers with their programme choice"

The retailing and the television industry seem to have more similarities than one might think. People choose for example their products in a supermarket out of big varied assortments, but people also select their TV programme to watch from a varied offer of programmes. Due to technological developments, cable operators will increase the number of channels to viewers, resulting in the fact that the offer of TV programmes increases. Based on research within the retailing industry it is argued...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6393-1150-1
Объём: 88 страниц
Масса: 153 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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