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Survival of the fittest. The struggle of a company to attain the image position it desires

Код 898036

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Аннотация к книге "Survival of the fittest. The struggle of a company to attain the image position it desires"

A Destination Management Company, located in Cyprus needs a clearer view on its current image position, to see if there are any discrepancies found between its desired identity and its corporate image. This research is of essence to the company since current changes in its surroundings show that a clear image position is needed to attain its desired image position. To obtain the most accurate results several methods of research have to be applied. The displayed results give a better insight of...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6392-0954-9
Объём: 100 страниц
Масса: 172 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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