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Submit Now: Designing Persuasive Web Sites. На английском языке
Книга






Andrew Chak

Submit Now: Designing Persuasive Web Sites. На английском языке

     
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Аннотация к книге "Submit Now: Designing Persuasive Web Sites. На английском языке"

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates.This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online...