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StratIT - Strategy and Information Technology in Interactive Business. An Integrative Approach to Creating e-Business Success

Код 1454708

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Аннотация к книге "StratIT - Strategy and Information Technology in Interactive Business. An Integrative Approach to Creating e-Business Success"

Business success if often considered as an outcome of one specific strategy or tactical choice in a given time or business setting. A certain business model has also been seen as a crucial success factor especially in technology-driven markets. This book takes a closer look at strategy and its successful implementation in an e-business context. The context is first depicted to include various channels and ways of activity. The book shows how a combination of strategic approaches and decisions,...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8383-2612-2
Объём: 380 страниц
Масса: 602 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 2

Книга находится в категориях

Экономика Менеджмент (управление)

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