книги Бизнес Торговля Управление продажами, мерчандайзинг

Restoring Service Failures. The Single and Joint Effects of Apology and Compensation on Repurchase Intentions in Service Recovery

Код 1366192

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Аннотация к книге "Restoring Service Failures. The Single and Joint Effects of Apology and Compensation on Repurchase Intentions in Service Recovery"

Performance failures are a part of everyday business in the service sector, they are unavoidable despite firms' attempts to banish them. As service failures leave customers unsatisfied and unwilling to revisit the service provider, knowing how to restore them is invaluable. Service recovery copes with just that; the actions needed to overcome service transgressions. Two main components of service recovery, apology and compensation, are examined in this book. Mainly, it is studied: how do these...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8433-5062-4
Объём: 152 страниц
Масса: 252 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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