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Mass Marketing






Frederic P. Miller, Agnes F. Vandome, John McBrewster

Mass Marketing

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Аннотация к книге "Mass Marketing"

High Quality Content by WIKIPEDIA articles! Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is type of marketing of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the medium used to reach this broad audience. By reaching the largest...