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Marketing management

Roger I. Cartwright

Marketing management

(0 голосов )
  • ISBN: 0-333-94897-1
  • 334 страницы
  • ноябрь 2004
  • Palgrave
  • 525 г

Аннотация к книге "Marketing management"

This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear, easy to understand style," Mastering Marketing Management shows that marketing is an holistic and integral part of organizational activities.

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