книги Бизнес Торговля Управление продажами, мерчандайзинг

Marketing Communications in Tourism. The Influence of Gender in Family Holiday Decision Making in Turkey

Код 1231249

Нет в продаже

Аннотация к книге "Marketing Communications in Tourism. The Influence of Gender in Family Holiday Decision Making in Turkey"

This book is based on an exploratory-qualitative study of marketing communications in the Turkish domestic tourism market: a sector still in its "infancy" in comparison with many other countries, but with substantial growth potential. The rationale for the research lies in its contribution to knowledge and understanding from an academic perspective and its applied relevance to marketing communications initiatives in the world of practical management. The book particularly looks at the influence...

Оставить комментарий

Оцените книгу:

Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8383-6345-5
Объём: 272 страниц
Масса: 436 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 2

Книга находится в категориях

Экономика Менеджмент (управление)

Вместе с этой книгой покупают