Improve Your Copywriting: Teach Yourself

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Аннотация к книге "Improve Your Copywriting: Teach Yourself"

Fully revised for today`s practical copywriting requirements, `Improve your Copywriting`, by one of the UK`s leading copywriters, reveals some of advertising`s greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - and many more! Throughout the book you`ll find quick tips and author insights...

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Издательство: Hodder & Stoughton
Дата выхода: октябрь 2012
ISBN: 978-1-4441-0295-6

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