книги Бизнес Торговля Управление продажами, мерчандайзинг

Impact of advertising as a strategic tool for growth of brand equity. To study the contribution of advertising on the growth of brand equity in Tanzania Telecommunication Market

Код 1456938

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Аннотация к книге "Impact of advertising as a strategic tool for growth of brand equity. To study the contribution of advertising on the growth of brand equity in Tanzania Telecommunication Market"

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to Mwanza branch Tanzania. The specific objectives were:- 1) To study the contribution of advertising on the growth of TTCL brand equity 2) To find out by ranking the position of the organization's brand equity in the Tanzanian market 3) To find out the advertising effort made by company 4) To identify the strength and the weakness of the organization in...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8433-5923-8
Объём: 72 страниц
Масса: 129 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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