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Hot Text - Web Writing That Works. На английском языке
J. Price, L. Price
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Hot Text - Web Writing That Works. На английском языке






J. Price, L. Price

Hot Text - Web Writing That Works. На английском языке

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Аннотация к книге "Hot Text - Web Writing That Works. На английском языке"

Discover the secrets of successful Internet writers:
Catch—and keep—the attention of Web visitors
Write meaningful links, headings, and menus
Organize informative objects for personalization
Promote, market, and sell, without getting flamed
Watch your income soar
Create customer assistance that really helps
Entertain people who like to read
Provoke active discussion
Become a professional Web writer or editor

Based on research into attention, attitude,...