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High Visibilty, 3/e

Код 1834989

  • ISBN: 978-0-07-145680-7
  • июль 2012

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Аннотация к книге "High Visibilty, 3/e"

- Covers how to use the power of celebrity to redefine one`s image, grow a business, promote a platform, and create new business opportunities - Features new examples of celebrities from all walks of professional life, including Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Ace Greenburg. - The authors are world renowned business and marketing experts; Rein is professor of marketing at Northwestern; Kotler, a professor at the Kellogg School and author of Marketing Management the most widely used marketing book in graduate business schools worldwide.

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Дата выхода: июль 2012
ISBN: 978-0-07-145680-7

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