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Halo Effect: How Managers Let Themselves Be Deceived

Код 1834442

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Аннотация к книге "Halo Effect: How Managers Let Themselves Be Deceived"

Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company`s attributes - clear...

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Издательство: Simon & Schuster UK
Дата выхода: июль 2012
ISBN: 978-1-84739-336-4

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