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Graphic Design and Marketing: The Existing Link. The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya

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Аннотация к книге "Graphic Design and Marketing: The Existing Link. The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya"

Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8433-8555-8
Объём: 64 страниц
Масса: 117 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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