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Globalization of Business
Книга






Roger I. Cartwright

Globalization of Business

     
(0 голосов )
  • ISBN: 1-403-92149-0
  • ноябрь 2004

Аннотация к книге "Globalization of Business"

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing,...