Society is susceptible to messages sent by clearly marketed products through media, and girly has come to the surface as an iconic image along with women`s growing consumer power. The word girly is about reconstructing a positive image for girls. Girly images are powerful and convey a strong message (or signal) to the audience in today`s world. Examples are classified by four distinctive girly flavors: Glamorous & Gorgeous, Sweet & Fresh, Cute & Lovely, and Romantic & Fairytale. Each category...
Society is susceptible to messages sent by clearly marketed products through media, and girly has come to the surface as an iconic image along with women`s growing consumer power. The word girly is about reconstructing a positive image for girls. Girly images are powerful and convey a strong message (or signal) to the audience in today`s world. Examples are classified by four distinctive girly flavors: Glamorous & Gorgeous, Sweet & Fresh, Cute & Lovely, and Romantic & Fairytale. Each category includes a series of color charts - dark color combinations of purple, pink, green, and black for Glamorous & Gorgeous; bright colors for Cute and Lovely; pale colors for Romantic and Fairy-Tale; and light pastel colors of blue, yellow, and green for Sweet & Fresh. Some girly logos are included in the end, which also give designers ideas for new logo creations. About 300 works, including posters, catalogs, shop cards, business cards, books, CD jackets, greeting cards, letterheads, product packages, and more, including such brands as Levi Strauss, Anna Sui, and Jill Stuart.
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