книги Бизнес Торговля Управление продажами, мерчандайзинг

Farm Animal Welfare in Europe. Exploring the Impact of Planned Behaviour on Consumer Choice Models

Код 911361

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Аннотация к книге "Farm Animal Welfare in Europe. Exploring the Impact of Planned Behaviour on Consumer Choice Models"

Despite the existence of far-reaching literature on the problem of measuring farm animal welfare (FAW) from both a scientific and a philosophical perspective, there are still few studies tackling its economic aspects. In this book, consumers’ willingness to pay (WTP) and heterogeneity of preferences for certified animal-friendly products (CAFPs) were estimated by employing stated preference methods. However, since FAW is an emotional topic which can affect consumers purchasing decisions through...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6391-4956-2
Объём: 256 страниц
Масса: 411 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 2

Книга находится в категориях

Экономика Менеджмент (управление)

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