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Exploring the Antecedents of Consumer Animosity in Indian Context. Consumer Animosity Reasons and its effect on Purchase Intention

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Аннотация к книге "Exploring the Antecedents of Consumer Animosity in Indian Context. Consumer Animosity Reasons and its effect on Purchase Intention"

During the past three decades, politicians, researchers, as well as managers have stressed the role of globalization in the world economy and its effect on consumers. This notion of "globalization" makes it necessary, that marketers should have a better understanding of foreign consumer reactions toward their brands. However, this notion of globalization should not be taken for granted. It is disappearing because of certain norms such as "buy domestic" and events like September 11th, and...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6393-2061-9
Объём: 116 страниц
Масса: 196 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

Книга находится в категориях

Экономика Менеджмент (управление)

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